2 Brand New Search Engine TacticsWritten by Dr. Roger Wilcox
To carry on in tradition of classic e-book "Search Engine Tactics" (as you surely know, written by Mark Joyner in 1995), I would like to propose 2 new tactics in use today. With all due respect to Mr. Joyner, a lot has changed since 1995…
Here are two brand new tactics that "search engine optimization gurus" are talking about:
1. New Meta Tag: "Aesop"
If you get nothing else from this article, get this. This new tag is popping up on sites all over net and will dramatically change way people search. Essentially, this tag breaks all Internet content into 6 useful categories. The purpose of this is to allow surfers to more accurately and quickly determine if a search result is, indeed, what they are looking for. It also allows webmasters to attract more appropriate visits to their sites. Right now, only engine that recognizes it is aesop.com, but I have it on authority that others are preparing to start recognizing tag as well.
For more information, here is official aesop meta tag site (includes a free tag generator) - if you don't already have this tag on all of your pages, it's critical that you do this right away:
2. CSS H1 Spoof
In early days of net, search engines were easy to fool. These days, it's quite a bit more difficult, but it can be done. However, any time you use some type of "trick" to spoof engines, you always run risk of engine catching you and banning your domain for spamming.
PDF Files - Your Undiscovered Gold MineWritten by Ralph Tegtmeier
It is a well established fact that search engines simply adore (relevant) textual content above anything else. However, in our experience many corporate web sites are at a loss when required to generate search engine optimized content, be it for cloaking, be it for more conventional techniques of optimization.
Yet, quite a few of these companies entertain a plethora of textually rich material which would literally be gobbled up with glee by search engine spiders. These are typically files in Adobe Acrobat's PDF format featuring manuals, features lists, technical specifications, White Papers, and like.
Unfortunately, PDF files are not, as a rule, spidered and indexed by any of major search engines. (The notable exception being - as of fairly recently - Google.) Of course, PDF format is widely favored because it allows for easy cross system transfer of formatted documents. All recipient has to do to read them is to download Adobe's free Acrobat Reader program which plugs itself into major browsers upon installation.