2 Brand New Search Engine Tactics

Written by Dr. Roger Wilcox


To carry on inrepparttar tradition ofrepparttar 128425 classic e-book "Search Engine Tactics" (as you surely know, written by Mark Joyner in 1995), I would like to propose 2 new tactics in use today. With all due respect to Mr. Joyner, a lot has changed since 1995

Here are two brand new tactics thatrepparttar 128426 "search engine optimization gurus" are talking about:

1. New Meta Tag: "Aesop"

If you get nothing else from this article, get this. This new tag is popping up on sites all overrepparttar 128427 net and will dramatically changerepparttar 128428 way people search. Essentially, this tag breaks all Internet content into 6 useful categories. The purpose of this is to allow surfers to more accurately and quickly determine if a search result is, indeed, what they are looking for. It also allows webmasters to attract more appropriate visits to their sites. Right now,repparttar 128429 only engine that recognizes it is aesop.com, but I have it on authority that others are preparing to start recognizingrepparttar 128430 tag as well.

For more information, here isrepparttar 128431 official aesop meta tag site (includes a free tag generator) - if you don't already have this tag on all of your pages, it's critical that you do this right away:

http://www.aesop.com/metatag.htm

2. CSS H1 Spoof

Inrepparttar 128432 early days ofrepparttar 128433 net, search engines were easy to fool. These days, it's quite a bit more difficult, but it can be done. However, any time you use some type of "trick" to spoofrepparttar 128434 engines, you always runrepparttar 128435 risk ofrepparttar 128436 engine catching you and banning your domain for spamming.

PDF Files - Your Undiscovered Gold Mine

Written by Ralph Tegtmeier


It is a well established fact that search engines simply adore (relevant) textual content above anything else. However, in our experience many corporate web sites are at a loss when required to generate search engine optimized content, be it for cloaking, be it for more conventional techniques of optimization.

Yet, quite a few of these companies entertain a plethora of textually rich material which would literally be gobbled up with glee byrepparttar search engine spiders. These are typically files in Adobe Acrobat's PDF format featuring manuals, features lists, technical specifications, White Papers, andrepparttar 128424 like.

Unfortunately, PDF files are not, as a rule, spidered and indexed by any ofrepparttar 128425 major search engines. (The notable exception being - as of fairly recently - Google.) Of course,repparttar 128426 PDF format is widely favored because it allows for easy cross system transfer of formatted documents. Allrepparttar 128427 recipient has to do to read them is to download Adobe's free Acrobat Reader program which plugs itself intorepparttar 128428 major browsers upon installation.

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