Writing: 25 Ways to Promote Your Writing Business

25 Ways to Promote Your Writing Business

Written by Maggie Lichtenberg, PCC, Writing and Publishing Coach

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25 WAYS TO PROMOTE YOU AND YOUR WRITING BUSINESS

1. Start with a change you’ll need to make if you plan to be successful: Get over being shy.

2. Have repparttar 129160 mindset to consistently take initiatives. Never stop. It’s not enough to create one brilliant direct mail campaign. Repeat repparttar 129161 mailing to your list two or three times. And never, never, never take an initiative without following up.

3. Plan one marketing effort each day. Every Sunday evening or Monday morning choose a theme for your week and mark that theme in your calendar each day for repparttar 129162 coming week.

4. Develop a PR plan for you and your business. Work with a publicist to land features and interviews. Create a simple press kit that contains your mission statement, a warm and friendly letter including company bio, press coverage, personal testimonials, and a professional b&w photo of you.

5. Show up a lot -- be seen. Tell everyone what you're up to. Always have a book, a press kit, or a flyer about your company ready to give away.

Excuse Me, Your Website is Naked!

Written by Cathy Goodwin

"Come see my new website!" read repparttar

proud email from a well-respected professional, eager to promote his first book and seminar series. His website was indeed beautiful -- exquisitely laid-out with customized graphics.

Alas, repparttar 129158 website was unfinished. A well-dressed website has:

(1) A title that tells what you do -- functional and keyword-friendly, not necessarily a high fashion item. A title of "home" screams that you're an amateur -- or you chose repparttar 129159 wrong web designer.

(2) Don't tell me what you wear under your designer suit -- but when I click "view source," I want to see meta-tags! You'd be amazed how many expensive websites go bare.

(3) Accessorize your site with 500-word articles or ezines. But choose carefully to complement your objective.

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