It doesn't matter what business or investment you are looking at...it all comes down to analyzing a few key factors.

The higher each of these factors rate with you, plus combination of them all, better your potential for return.

Industry - Is business's industry expanding or contracting?

Trends - Will you be ahead or behind trends?

Timing - Are you early or late in product & industry life cycle?

Products - Do they provide value for money to end user?

Uniqueness - Does company have any exclusivity, patents, etc?

Demand - How big is market for products & services?

Longevity - How long could products last in market?

Future - Are there more products "in pipeline"?

Competition - Who else are you marketing against?

Profitability - Are there good profit margins?

The question I would like you to consider is, when you see this kind of stuff yourself what is your 'Frame of Mind'?

My guess is you know what's coming and your shields go up. You pull up your waders and trudge on through, oblivious to thousands of messages ricochetting off your armor just so you can collect a few more hits for your own website or offer. With Millions of would be online marketers doing this hour after hour and day after day, is it any wonder that Internet slows down to a crawl and even stops at times?

So what if you could put your message on hold for a time when your prospects finished their 'Direct Advertising' chores. They have returned to their curious wanderings online, a time when they are now open to checking things out. Instead of shoving your material in their face, they come looking for you to see what you are doing. Maybe even ask a few questions. Kind of like stopping off for a cold one with gang after work.

The online equivalent to this scene is being played out today and every day and you can participate for free. It is called 'Social Networking' or even more appropriately for us, 'Business Networking' and is easily found with your favorite search engine.