22 Ways to Grow Your Subscriber List

Written by Catherine Franz


1. Don't bury your subscriber form, place it on your home page and or every page and make it VERY easy to find.

2. Add a one-liner torepparttar byline section of your online published articles. For example: "You can subscribe to [name]'s free e-newsletter by visiting [URL]."

3. Give people an additional incentive to subscribe. Give them a free ebook or ecourse that has valuable content on a topic that will attractrepparttar 120660 exact type of ideal clients/customers for you.

4. During network events, ask them if you can sign them up for your newsletter. Then you manually add them when you return fromrepparttar 120661 function with a double opt-in feature. Explainrepparttar 120662 opt-in feature to them when you ask them to subscribe. This gives them a way out if they were just being polite. Keep asking and don't stop. Practice a simple two or three liners to explainrepparttar 120663 frequency and purpose of your e- newsletter.

5. Contact any trade organization or associations you belong to or membership has your target market. Ask for their member list. Member's usually get this free, they may charge you if you aren't.

6. After you haverepparttar 120664 organization's or association's member list, send a direct mail letter, and offer a free subscription and another other free offers you have that help them get aquatinted with you,repparttar 120665 type of services you provide, andrepparttar 120666 benefits of working with someone such as yourself. You can educate them through free ecourses that were created from your e-newsletter articles.

7. Recommend your client's company's newsletter in your e- newsletter. Ask them for a reciprocal recommendation. Both of you win with new subscribers.

8. Write reviews or provide feedback to other newsletters (electronic or printed) you read and enjoy. Many times your comments will get posted in a future issue, along with a link to your site.

9. One ofrepparttar 120667 top ways to attract people is by giving them various ways to interact with you at your web site. Use questionnaires, contests, giveaways, games, or ask for post survey questions and postrepparttar 120668 statistical responses. Send out a special e-mail announcement whenrepparttar 120669 results ofrepparttar 120670 questionnaire, survey, contest is posted on your web site. The Sales Lead Report, http://www.imninc.com/macmcintosh, adds a survey with each issue, then usesrepparttar 120671 information in his PR campaign with phenomenal success.

10. Offer a different writing style. One that is warm, comforting, as if you are talking to a friend onrepparttar 120672 phone. Write conversationally with a personal tone. Add I's, me and you.

11. Always encourage your readers to forward a copy of your e-newsletter to friends, colleagues, and co-workers. You can even write a "forwarding e-mail paragraph" atrepparttar 120673 beginning so it is even easier for them to forward.

12. If you do speaking engagements or sales presentations, use one ofrepparttar 120674 first few slides or last slide to invite them to subscribe to your e-newsletter. Don't turn offrepparttar 120675 screen so it is displayed after you are finish speaking if possible.

How Can I Market With Articles If I Can't Write?

Written by Bonnie Jo Davis


The shrewdest and most effective means of free advertising is through providing interesting and relevant information to your potential customers. You can do this easily by writing and distributing free reprint articles at various web sites aroundrepparttar 'net. There are literally thousands of e-zine and web site publishers actively searching forrepparttar 120659 interesting and informative articles you can craft in your area of expertise. Targetingrepparttar 120660 audiences of these publishers is an essential element of your cost-effective advertising and marketing strategy.

I am convinced that anyone with a web site can promote that web site along with its business, products, and/or services by implementing this basic marketing strategy. Sure, it sounds simple enough, but what if you aren't confident in your writing skills? Accurate written communication isrepparttar 120661 foundation of this marketing maneuver.

Can you write?

My initial experience involved submitting articles written by other people to publishers. I was so excited when I sawrepparttar 120662 response generated by this technique that I decided to use it when I began my own business.

One day I sat down with pen-in-hand attempting to begin writing my own articles and spentrepparttar 120663 next half hour staring atrepparttar 120664 blank sheet. In frustration, I eventually put downrepparttar 120665 pen and walked away, later complaining to a friend that I hated to write. I complained about lacking writing expertise and that my qualifications basically amounted torepparttar 120666 good grades I earned in English classes long ago. My friend gently interrupted me pointing out that I had been writing on a daily basis at work. She also brought to my attentionrepparttar 120667 fact that my education provided me withrepparttar 120668 necessary skills to write competently and effectively.

After kindly showing merepparttar 120669 forest which I couldn't see for its trees, my friend generously offered an incredible suggestion. Her solution for my dilemma was that I should try begin again by choosing a topic and then creating an outline representingrepparttar 120670 points I wanted to cover about that topic in my article. Choosing a topic would give me a foundation upon which to build my article. Drafting an outline would allow me to addressrepparttar 120671 issues that I saw as pertinent and relevant to my topic.

I took her advice, narrowed my possible topics, and selected one that I would reduce to writing. With that one topic in mind, I proceeded to create a comprehensive outline on that blank piece of paper. After completing my outline, I fleshed it out, added stories to illustrate my points, and Voila... I had right there before me a rough draft of my first article! That rough draft, after being carefully proofed and polished, became an article that was published in dozens of online publications. The positive result of my effort was that my article netted me thousands of web site visitors and rewarded me with a treasured long-term client.

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