21 Ways To Increase The Pulling Power of Your Ads

Written by Kris Mills

If youíre re-building an engine, doing your taxes or baking a cake, you follow a set process and everything happens in a certain order. Itísrepparttar same with advertising.

Great copywriting is about knowing who your prospect is, what they need, what they REALLY want and how your product will give it to them ... specically, specifically, specifically.

Like any piece of written material your ad should have a title, a beginning, a middle and an end.

You have a split second to grab their attention and hold it. That's whatrepparttar 100990 headline is for - to arouse their curiousity, get their attention, lure them with exciting, very specific benefits and get them hooked enough to want to spend time reading your ad.

The next most important part of your copy isrepparttar 100991 opening. It needs to be as punchy and attention grabbing asrepparttar 100992 headline. It needs to be powerful enough to make your reader want to read on. The minute your copy becomes boring or braggish, your reader will switch off. The key is to make each paragraph exciting enough to make your reader want to read on torepparttar 100993 next paragraph.

Make each paragraph flow ontorepparttar 100994 next and identify more and more benefits that specifically relate to your prospect.

And finally,repparttar 100995 ending must have a climax and then a specific ending where you ask forrepparttar 100996 order.

Here are some specific tips that help you do that:

1. Know your objectives.

How many enquiries do you want? How many sales do you want? Can you sell directly offrepparttar 100997 page or do you need a 2 step approach?

2. Remember advertising is salesmanship in print and remember thatrepparttar 100998 more you tell,repparttar 100999 more you sell.

3. Always ensure your promotional efforts are measurable so you know exactly how much "bang" you're getting for your buck.

4. Remember, specifics sell. For instance, 49 is more believable than 50.

5. Use a headline that flags your reader down based on who they are or what their interests are

eg. "Doctors ... Here's a " or "Garden lovers ... "

6. Identify with their problem or need.

eg. "There's no doubt about it. Being in business is tough. Burningrepparttar 101000 midnight oil etc.etc.

7. Hint at a solution.

eg. "Now there's an easy way to ..."

8. Explain how you're going to solve their problem.

How To Add Emotional Value To Your Offer!

Written by Larry Dotson

Your ad copy can trigger your prospects to become emotionally attached to your product. Emotion is a feeling or human reaction to an inner or outer event. People go from one emotion torepparttar next all day long. Your ad needs to create an emotion that persuades them to buy.

Before you write your product ad you need to figure out which emotions will influence your audience to buy. You could imagine being in their shoes, survey them, interview some of them and communicate with them regularly.

There are many channels nowadays which you can use to communicate with them like e-mail, chat rooms, message boards, phone, instant messaging, video conferencing, etc. Once you knowrepparttar 100989 emotions to trigger you now have know how to deliver them to your prospects.

One ofrepparttar 100990 best ways to trigger a particular emotion is by arousing your prospects imagination. For example, imagine meetingrepparttar 100991 person of your dreams. That simple statement can create mental movies that then create your targeted emotions. You can have them imaginerepparttar 100992 past, present or future.

Cont'd on page 2 ==>
ImproveHomeLife.com © 2005
Terms of Use