(1) DREAM BIG DREAMS. Thinking Big will change your life. For a crash course on this read "The Magic of Thinking Big." (2) CREATE A SPECIFIC PICTURE OF WHERE YOU'RE GOING. The more specific you are more likely you are to get there.

(3) THINK AND ACT LIKE YOU'RE THE OWNER OF A BUSINESS, THE BUSINESS OF EVERYTHING YOU DO. Even if you work for someone else, you're attitude will plant seeds for your independent greatness to grow.

(4) LOVE WHATEVER YOU ARE DOING NOW. If you don't love it, leave it. By saying no to doing work just for money you are magnetizing work to you that you can love.

(5) CREATE A MASTERMIND GROUP. Have a regular meeting with others who are committed to building great lives. Share what you're up to and support each other.

(6) ESTABLISH A HEALTHY WORK ETHIC. Make taking action your best friend.

(7) COMMIT TO CONSTANT NEVER-ENDING IMPROVEMENT. Every day be searching for how you can learn more.

(8) SEE YOUR WORK AS SERVICE. Helping others will grow your business.

(9) KNOW YOUR BUSINESS FROM TOP TO BOTTOM. That's your job.

When you mention word “branding” most people automatically think of USP (unique selling proposition). The overall – and incorrect – perception of a brand is that it simply consists of statement you use to define what you do. Slap your USP on every advertising piece that goes out door and – tah dah – you’re branded! Not even close.

Your brand is created from every single thing you do within your business. Your brand is all-encompassing collection of business principles, business strategy, sales, customer relations, appearance, attitude, products, services, advertising, copywriting, Web site design, brochures… your entire company.

In order to create a brand that has “staying power”, it must go several levels deep. Consider Walt Disney Company for a moment. What comes to mind when you think of Walt Disney? Most likely Mickey is first, maybe animated movies, then family-oriented, wholesome, quality, etc. Is all of that just a USP? Definitely not!

When you phone Walt Disney Company you are greeted by a professional, friendly, helpful person. When you visit one of Walt Disney World locations, staff is helpful, facility is clean, environment is family-oriented and accommodations are first class.

What is end result of all this work? Trust. Your customers learn that they’ll get what they expect every time. They trust what you offer. They have faith in it. They depend on it.