Written by Peter Sharpe

1. Write as if you had 5 minutes to stand face to face and sell your product or service torepparttar customer. 2. Write down all issues important to your market. 3. Avoid anything that would offend anybody like specific religious reference or curse words. 4. Always placerepparttar 127296 customer first (a guy actually tried to sell me a vacuum cleaner once emphasizing that if I bought it, HE would get a trip to Florida - not smart). 5. Sellrepparttar 127297 benefits, tell success stories, mention your associations withrepparttar 127298 big shots. 6. Don't sell multiple products in a letter. 7. Do not confuse people in any way. 8. Display a picture ofrepparttar 127299 product if possible. Show a "screen shot" of a web site, disk or CD-Rom if possible. 9. Show someone enjoyingrepparttar 127300 product. 10. Don't mentionrepparttar 127301 possibility that they might now buy. 11. Be refreshingly honest. 12. Don't overdo technical information unless it's atrepparttar 127302 level of your specific market. 13. Learn any necessary "lingo" to speak to your market. 14. Don't bombard people with exaggerated benefits, lies or even cliches. 15. Include a very long guarantee - 10 years or even lifetime. 16. Offer a free bonus, pile onrepparttar 127303 bonuses and benefits. 17. Make your letter long enough to getrepparttar 127304 reader to spend time with it instead of making it look and feel like a garage sale or flea market flyer. 18. Always mentionrepparttar 127305 price (I hate it when people don't do this). Mentionrepparttar 127306 price up front if it isrepparttar 127307 focal point ofrepparttar 127308 letter, but hold off until later if it is a costly item. 19. Offer rush delivery, remember thatrepparttar 127309 product isrepparttar 127310 star, not you! 20. Cleverness kills sales (you want people buying, not laughing). 21. E-mail to your prospect six times, varyrepparttar 127311 letter on repeat mailings, make follow up letters flow together.

Power Your Profits With Price And Perception

Written by Noel Peebles

People don't always buy based onrepparttar lowest price, but they do like to feel they're getting a good deal. If your aim is to give your customers value for their money... then your asking PRICE should representrepparttar 127295 VALUE customers place on your product or service. Ifrepparttar 127296 price asked for doesn't feel right, in relation torepparttar 127297 value delivered, customers are not going to buy.

Ifrepparttar 127298 customer thinks that what you are offering them isn't worth much, then how can you ever hope to charge a high price?

You can't!

The key is to communicaterepparttar 127299 VALUE message. And, you must communicate it so strongly thatrepparttar 127300 price seems reasonable in relation torepparttar 127301 product or service you're offering.

What really matters is your pricing policy and how you communicate price to your potential market. Should you offer a discount? Should you featurerepparttar 127302 price boldly? Should you introducerepparttar 127303 price early inrepparttar 127304 offer? These are important questions because without realizing ...you may be educating your customers to give price their primary consideration. That may not be your intention, but like it or not, that's what often happens. The customer becomes price sensitive and then ...SURPRISE! SURPRISE! ... a competitor comes along with an even lower price and you lose a customer.

Perception is everything!

A case in point - A week or so ago, I was exploring a suburban shopping center when I decided to get a loaf of bread for lunch. As I walked alongrepparttar 127305 street I came to a supermarket. Then acrossrepparttar 127306 road, I spotted a little bakery. So, off I trundled torepparttar 127307 bakery, "A wholegrain loaf please." I had committed to buyingrepparttar 127308 loaf just by walking inrepparttar 127309 door.

Price was not important in my buying decision, something else was. That 'something else' was perception. Your customers' perception of you can be more important than your price.

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