The advertising co-op is an Internet marketing strategy that should bring sustained financial success.Benefits from a well run advertising co-op include:
(1)Responsive highly targeted advertising
(2)Low cost
How An Advertising Co-op Works
Members of
same program pool their money to pay for advertising. Typically, a co op advertising group will consist of 3-12 members.
The best co op advertising buy is often a solo ad or top sponsor ad in an ezine. Let's say for example that a top sponsor ad in an ezine costs $120 (US). If 10 members participate in co-op, cost per individual is only $12 (US).
Suddenly, highly targeted advertising is within reach of everybody. The members should be advertising a program where each member has his/her own individual referral url.
To organize co-op you'll need:
(1)an URL (website) rotator
(2)ad trackers
For a comprehensive list of FREE URL rotators visit: http://100freeworkathometools.com/freeurlrotators.php
For a comprehensive list of FREE ad trackers visit: http://100FreeWorkAtHomeTools.com/freeadtrackers.html
When ezine ad is run, ad will contain URL of a rotator. Inserted in rotator will be referral URLS of co-op members. As ezine readers click on URL in ad, referring website URLS come up in rotation for co-op members.
To insure integrity of co-op each member should convert their referral URL to an ad tracking URL and submit this second url to co-op organizer.
Each time ad tracker URL is clicked a hit will be recorded by ad tracking program. All co-op members can be assured that ad responses are distributed evenly since they can compare number of hits with other co-op members.
