their web site. Include your link on all of your content.

The content should related to your web site because

it will be in front of your target audience.

2. When you visit a web site you've enjoyed a lot,

write a review for site. Write about benefits

you gain from web site. Tell them they can publish

it on their web site if they link to your web site.

3. Allow other people to publish your e-zine on their

web site. Include your web site's ad and link in each

issue you publish. This may also help you increase

the number of people that subscribe to your e-zine.

4. Market your web site as a free web book. Design

your web site with a title page, table of contents,

chapters, etc. Just allow other people to give away

the web book by linking to your web site.

5. Give your visitors an instant article directory. Tell

your visitors they can instantly add a free article

directory to their web site by linking to yours. Just

place your ad or banner ad on top of article

directory for your main web site.

6. Allow other web sites to use your discussion board

for their web site visitors. Just have them link directly

to discussion board. Include your web sites ad or

banner ad at top of discussion board.

7. Start a members only web site. Tell visitors what's

in your members only site and what it costs to gain

access. Offer them a free membership if, in exchange,

they link to your web site.

8. Offer your visitors a free sign up to your affiliate

program. Pay them commission to sell your products

or services. Just give them an affiliate link to track their

sales. People will link to your web site to make extra

money.

9. Create your own award site for other web sites.

Give winners a graphic or text link to place on their

web site when they win. This will link your web site

to theirs and draw more traffic to your web site.

10. Are you an expert on a particular subject? Offer

people free consulting via e-mail if, in exchange, they

What if there was a way that you could broaden your referral base and get many doctors sending you a few new patients every month to create a more long term stability, so when one goes on vacation stats don’t crash?

In order to understand how things work in regard to getting business and growing your practice, you have to take a good honest look at what does not work consistently with every private practice physical therapist. For example, we go out and knock on doors of doctor’s offices when we don’t know doctor and doctor does not know us. We think that we are going to get this opportunity to sit down and talk to him and he will just be elated and send us droves and droves of new patients. Deep down we know that if doctor doesn’t already love us he’s really not interested in talking to us, but yet we go out and do it anyway.

Now let’s draw a parallel to a vendor that comes in wanting to sell you some piece of equipment, say an e-stim machine. The guy comes in, he brings his device with him, and he sits in waiting room and waits for you. You come out and say hello. You talk to him for a few minutes and you have no interest whatsoever in buying another e-stim machine. But instead of telling him you’re not interested, you’re polite and you ask a lot of questions about it. You ask how much it is and are their any kind of payment plans for it, etc. But you know you’re not going to buy it. Why? Well, one, you may not need it and two you may have a vendor you prefer to work with. But it’s somewhat rude to tell guy to get lost. It’s same thing with doctors. If you get an opportunity to meet with doctor he or she most likely is not going to be rude with you. They’re going to ask questions like; "Tell me a little about your practice?" And you will go on explaining your philosophy and what kind of treatment that you do and all letters after your name and what makes you better than anybody else. Have you ever noticed that when you’re talking he’s looking at his watch? He’s got his hand on wall, leaning towards door and yet you continue on. It’s same kind of thing you do when vendor starts talking to you about that e-stim machine. You say “Well, tell me a little about it.” And you look at your watch and you lean towards door and you dart your eyes left and right towards other patients or other staff hoping that someone will bail you out. Doctors do same thing. Hopefully we can see that.