1. Offer other web sites free content to post on their web site. Include your link on all of your content. The content should related to your web site because it will be in front of your target audience.

2. When you visit a web site you've enjoyed a lot, write a review for site. Write about benefits you gain from web site. Tell them they can publish it on their web site if they link to your web site.

3. Allow other people to publish your e-zine on their web site. Include your web site's ad and link in each issue you publish. This may also help you increase number of people that subscribe to your e-zine.

4. Market your web site as a free web book. Design your web site with a title page, table of contents, chapters, etc. Just allow other people to give away web book by linking to your web site.

5. Give your visitors an instant article directory. Tell your visitors they can instantly add a free article directory to their web site by linking to yours. Just place your ad or banner ad on top of article directory for your main web site.

6. Allow other web sites to use your discussion board for their web site visitors. Just have them link directly to discussion board. Include your web sites ad or banner ad at top of discussion board.

7. Start a members only web site. Tell visitors what's in your members only site and what it costs to gain access. Offer them a free membership if, in exchange, they link to your web site.

8. Offer your visitors a free sign up to your affiliate program. Pay them commission to sell your products or services. Just give them an affiliate link to track their sales. People will link to your web site to make extra money.

9. Create your own award site for other web sites. Give winners a graphic or text link to place on their web site when they win. This will link your web site to theirs and draw more traffic to your web site.

By using Google Poodle you will avoid making errors that can stop your site from getting a good listing. It will also show whether or not you have a useless description of your site in search engine results.

What Poodle tries to do is duplicate rules used by major search engines as they spider your site. Of course it can't be exact due to different algorithms used by different engines but it does give you some insight into where you need to make some corrections.

With over 80% of people coming to your site through search engines this is something you can not afford to pass up as one of your most useful tools in search engine optimization.