20 Super Hot Ways To Make More Money From Your Customers

Written by Eugenijus

1. Insert a brochure for another product inrepparttar first product package your customer buys from you.

2. Sell a basic product and tell people for a little more money they can receiverepparttar 146479 deluxe edition.

3. Give your customers a f.ree subscription to your e-zine and include back end products in each issue.

4. Charge people extra money to getrepparttar 146480 reproduction rights.

5. Send your customers greeting cards at holidays with your back end product o.ffer included.

6. O.ffer your customers a discount if they b.uy more than one ofrepparttar 146481 same product.

7. Include a back end product o.ffer on your online "thank you" page.

8. Give people a huge discount to your subscription product if they subscribe for a longer period of time.

9. Send your customer a f.ree surprise gift with your back end product o.ffer included.

10. Give your customers a discount if they b.uy over a certain number of any products.

11. Publish a back end product o.ffer inside any ofrepparttar 146482 information products you sell.

12. G.roup your products together in package deals to make more profit form each sale.

Speech Writing Tips: The 14 Speech Writing Secrets of President Bill Clinton

Written by Thomas Murrell

Speaking in public can be a powerful way to build a business. It can help raiserepparttar profile of your business, generate new leads and create greater profits. But speaking in public can be nerve wracking and seriously stressful for first timers. Writing a speech can be a major challenge, especially for technical writers.

We can all learn from watching professional speakers.

I have achieved a long held ambition to hear Bill Clinton - in Perth on Saturday February 23, 2002. It was a fantastic event!

My motivation? Anyone who earns $300,000 for a 50 minute keynote presentation must be good. As a professional speaker, I wanted to see Clinton in action. I didn't want to only hear what he said, but how he said it.

Here's my analysis of what I learnt from hearing Bill Clinton in person and noting how he was presented. You should be able to adapt at least some of these points to fit your own circumstances.

1. The marketing strategy

In previous years a big advertising blitz brought audiences to see speakers such as former Soviet leader Gorbachov and others. Their marketing approach was very commercially focused with a massive advertising budget. The Clinton event had a more humanitarian angle with funds being raised for a good cause, namely sick kids through The Princess Margaret Hospital for Children Foundation. This was a better match with Clinton's core values of building community and having an empathy withrepparttar 146445 concerns of ordinary people. The marketing campaign relied heavily on positive media coverage to create awareness ofrepparttar 146446 event.

2. A memorable entry

Clinton's entry torepparttar 146447 ballroom was brilliantly stage-managed. Everyone was asked to stand and then he walked intorepparttar 146448 room to his US Presidential election theme song 'Happy Days are here again'. The emotion inrepparttar 146449 room was electric and maderepparttar 146450 hairs onrepparttar 146451 back of my neck stand up!

3. Personal presentation

His dress and presentation was absolutely immaculate. (Mayberepparttar 146452 $500 haircuts help.) Many women at my table commented that Clinton was far better looking inrepparttar 146453 flesh than on TV.

4. The Power of Presence

There was a buzz about being inrepparttar 146454 same room as President Clinton. His body language, smile and confident hand shake exuded charisma. His considerable charm reminded me of that high school science experiment when you tip iron filings onto a white sheet of paper covering a strong magnet. People were attracted to Clinton like metal filings to a powerful magnetic field.

5. Warm-up

Alan Jones was MC andrepparttar 146455 warm-up included a short film taking a light hearted look at Clinton's last days in office. Scenes included Clinton washingrepparttar 146456 Presidential car, clippingrepparttar 146457 hedges and playing switchboard operator inrepparttar 146458 Oval Room. A great scene from a press conference showed Clinton waking a single sleeping journalist.

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