20 Simple Things To Do Today To Dramatically Increase Your Website Sales

Written by Willie Crawford


Need to increase your website sales? There are major things you can do which often produce incredible results. Things like having your entire website professionally rewritten. However, there are many little things you can do which also generate increases in sales. Through a process of continuous testing and making continuous improvements you CAN increase sales! Combined,repparttar results from making simple improvements can be more impressive than from makingrepparttar 106058 major changes. Today I'd like to offer (in no special order) 20 simple things you can do to improve your website sales . Next week I'll offer 20 more tips.

1. Review your product lineup. Ask yourself what is selling and what isn't and honestly examine why. If a product simply isn't needed don't waste your time promoting it. If a product is producing very little revenue for you, find another product to promote. Devote your time and effort to products that are producing for you. Don't be too stubborn to admit that perhaps you choserepparttar 106059 wrong product to promote inrepparttar 106060 first place.

2. Revamp your ezine's welcome message to reinforcerepparttar 106061 decision to subscribe and perhaps introduce one of your products. Don't turnrepparttar 106062 welcome message into a sales letter, but do start familiarizing your subscribers with your product lineup. To reinforcerepparttar 106063 decision to subscribe, perhaps giverepparttar 106064 new subscriber an unannounced gift (make sure it is of real value). I also include a sample copy of my ezine withrepparttar 106065 welcome message. This really serves to confirm whatrepparttar 106066 subscriber will be getting each issue and if it's not what he expected, he should unsubscribe. You do want targeted subscribers and you don't want list members who don't want to receive your material.

3. Review your ezine's unsubscribe message. Since you WILL get unsubscribes, makerepparttar 106067 confirmation message a positive experience. Perhaps provide another bonus, some useful tips, or tell them about a special you are running. This may be your last contact with this subscriber so use it wisely (without annoyingrepparttar 106068 person).

4. Follow up purchases with an unexpected gift. Your customers are so use to having lots of sometimes useless bonuses promised to them that it is a pleasant surprise when they get an unexpected bonus that is really useful to them. Several well-know mentors of mine use this "under-promise and over-deliver" model. It dramatically reduces "buyer remorse" and reinforcesrepparttar 106069 decision to buy your product. Using this technique you are well on your way to building lots of repeat sales. Satisfied repeat customers often make many large purchases :-)

5. Review your order handling process - fromrepparttar 106070 web copy through torepparttar 106071 delivery ofrepparttar 106072 product. Place an order and have others place orders to evaluaterepparttar 106073 experience. Look for points inrepparttar 106074 sequence where a prospect might be turned off. Is there something about any page inrepparttar 106075 sequence that might generate doubt or negative feelings inrepparttar 106076 prospects mind? A significant number of customers abandon orders atrepparttar 106077 order form or duringrepparttar 106078 checkout process. Examine yours closely to reduce this happening on your website. Make sure your order process stepsrepparttar 106079 customer through step-by-step while providing continuous reassurance.

6. Join image-enhancing organizations such asrepparttar 106080 Better Business Bureau orrepparttar 106081 International Council Of Online Professionals. To be accepted as a member of either organization requires that you ascribe to certain professional and ethical standards. You must also maintain a very high level of professional business standards to remain a member of either organization. Your potential customers will be reassured when they see that you conduct your business at this level of professionalism. Membership in such organizations pay for themselves many times over.

7. Look for broken links on your site. Having webpages load with broken images or having a visitor get a lot of file not found messages can create a negative impression. Your web logs should reveal "file not found" hits. Fix these to improve sales. Also, periodically surf your site to confirm everything on your page functions as you intended. This is a good chore to get one ofrepparttar 106082 kids to do :-) There are also software programs and services which check for broken links. Use these!

8. Focus on fewer products. If you try to promote too few products and "spread yourself too thin" you will generally do a poor job. Instead really get to know all ofrepparttar 106083 features of your products and also get to know all ofrepparttar 106084 promotional tools available for that product. If you are marketing affiliate products, there should be lots of tools for you to use in your promotions. Test a variety of these tools and stick withrepparttar 106085 winners. It's much easier to rave about and market a product that you know inside-out.

9. Include inserts with physically delivered products. If you have any products which are actually mailed to your customers such as hard copy books, cassettes, etc. make sure that you include a brochure or flyers for other products inrepparttar 106086 package. These customers are your best prospects for repeat sales. When they open a package they've been waiting for, and are thrilled withrepparttar 106087 product, they are instantly in a receptive buying mood. As an example, I sell cookbooks from one of my websites. I offer both ebooks and hard copy. With each hard copy shipped I include a flyer encouraging purchasers to consider giving copies of this book as a gift. I also encourage purchasers ofrepparttar 106088 books to order copies of video cassettes demonstrating many ofrepparttar 106089 dishes. It works like magic.

The New Ergonomics: Good Health Through Inconvenience

Written by June Campbell


You spend your day at a computer workstation or executive desk. The furniture item fills uprepparttar corner ofrepparttar 106057 room, holds your computer, fax/phone/copier, scanner, filing basket and a year's worth of office supplies. There's enough space left over to spread out a picnic lunch if you are so inclined. You settle comfortably into a big executive type chair on casters and get ready to call a few colleagues in for a meeting. As you wait, you talk into a telephone receiver that you're squeezing in place by crunching your shoulder up towards your ear.

That scene is SO nineties, workplace experts tell us. The trend ofrepparttar 106058 new century is towards office furnishings and office equipment that encourage mobility. Get rid of all that big, expensive office furniture before it kills you, they say. Replace it with a smaller "just big enough" desk and equipment that encourages you to move around as you do your job.

In other words, get rid of all that "convenience." Force yourself into healthy action by making your environment inconvenient.

Inrepparttar 106059 first years of this new century,repparttar 106060 health hazards associated with a desk job have moved beyond conditions like repetitive strain disorder and carpal tunnel syndrome. Not that we can forget about those conditions, but there's more to worry about now.

e-thrombosis is a newly-recognized condition that afflicts people who sit still for extended lengths of time. And, sitting still for extended periods of time inrepparttar 106061 workplace is usually associated with computer use.

E-thrombosis (medical terminology is Deep Vein Thrombosis or DVT) is similar torepparttar 106062 condition suffered by long distance air travelers. It's no laughing matter. E-thrombosis can be life threatening. A blood clot forms inrepparttar 106063 legs due to long hours of inactivity. The clot can break off and move intorepparttar 106064 lungs with sometimes fatal results.

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