1) Does your headline speak directly to your potential customer and give them a strong, specific benefit of your product or service?

2) Did you start with strongest benefit of your product or service, then work your way down to include least important benefits for your potential customer?

3) Do you explain how your product or service is better or different compared to your competitors?

4) Does your sales letter speak directly to your prospect? In other words, instead of saying, "people that like horses will love this book" you say, "If you love horses you'll love this book."

5) Do you use "you" twice as often as "I" in your sales letter?

6) Is your sales letter easy to read using short sentences and paragraphs?

7) Do you use power words and write with goal of keeping your reader's interest?

8) Do you show your potential customer their problem; agitate it by telling them how troublesome it is, then offer your product or service as solution?

9) Is your copy clear, easy to understand, and follows a flow from one paragraph to next?

10) Are your strong words and phrases highlighted or bolded to draw attention and keep reader focused?

You have a web site, and hundreds if not thousands of people visit your site each week. If your site is working well it should be providing you with a list of hundreds of people who want to be on your marketing list each week and dozens of qualified leads, people who want you to call them right away about your services.

Use following five tactics to generate a list of qualified prospects.

1. Collect Contact Information Strive to collect email address of every person who visits your web site and is interested in problems you solve. Offer a free article, tutorial or guide as bait to motivate people to give you their email address so you can market to them again and again.

Offer prospects something they want, and place your sign-up form prominently at top of your home page and in a side navigation bar on other pages of your site. This should help you capture email addresses of 10-20% of people who visit your site each week.

2. Use Auto Responders to Collect Detailed Information If you use a free giveaway and briefest of sign up forms to get people to give you their email information you can market to prospects but wouldn't it be helpful to have more information?

Use an autoresponder to send people a confirmation when they request your free article or sign up for your newsletter. In email ask them for detailed contact information and ask them a couple of questions about what they're interested in.

3. Get People to Tell You How You Can Help Them Many people use web as tool to find solutions and to hire people who can help them solve their problems. If you are a financial advisor, giving away an article on financial tips is a great way to get contact information but what you really want to do is to identify those people who have an immediate interest in your services.