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What you have done is to validate and enlarge your pool of popular, in-demand, potential keyphrases for your web page.
The next step is to check
supply, or, in other words, to see how much competition there is for your selected keywords. Naturally, you want to focus on keyphrases where competition is less fierce. For example, chosing "Italian Restaurant" alone will certainly hurt you. There are so many of them that your chances of showing up in an advantagous position within search results are pretty slim.
Having said that, get your list of keyphrases, go to Google ( http://www.google.com ) and type-in each of them in search box. Enter your keyphrases within quotation marks (to filter-out less relevant results), and see how many results each individual query produces, making a note of those with a relatively small number of results (less competition). You will stick with keyphrase that:
1. Best describes topic and content of your page.
2. Is a popular search term according to Overture's Search Term Suggestion Tool.
3. Generates a relatively small number of results after performing Google search.
If "Gourmet Italian Restaurant" is keyphrase that best meets these three criteria, it will become your primary keyphrase. To get even better results, you can choose a second keyphrase to make your page more relevant to an even more specific niche. For example, if your restaurant is in Miami, you can consider "Miami" a second keyphrase.
Once you have chosen keyphrases for you homepage, do same for other pages on your site.
You will then take your selected keyphrases and optimize your pages heavily for them. This involves placing them in strategic locations in title, headings and body of each page.
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Mario Sanchez publishes The Internet Digest ( http://www.theinternetdigest.net ), an online collection of web design and Internet marketing articles and resources. You can freely reprint his weekly articles in your website, ezine, newsletter or ebook.
Mario Sanchez publishes The Internet Digest ( http://www.theinternetdigest.net ), an online collection of Internet Marketing articles, tips and resources for small business.
