Instead of saying “a unique selection,” we said “a distinctive selection.” Rather than “quality craftsmanship,” it’s “expert craftsmanship.” Not just “dependable performance,” but “whisper-quiet performance.”

Where do you find these Super Adjectives? They are all over place! Here’s a short list. You can also visit free sites like http://www.thesaurus.com for more.

Adjectives vs. Super Adjectives

·Appealing – attractive, alluring, fascinating ·Best – excellent, unsurpassed, paramount ·Cool – trendy, fashionable, hip ·Different – unusual, exclusive, special ·Easy – effortless, trouble-free, user-friendly ·Fabulous – tremendous, magnificent, remarkable ·Handy – functional, ideal, well-suited ·Improved – enhanced, superior, refined ·Leading – first-rate, top-notch, supreme ·Mouthwatering – tasty, savory, succulent ·New – innovative, fresh, inventive ·Powerful – forceful, persuasive, compelling ·Reliable – dependable, steadfast, trustworthy ·Safe – secure, fully guarded, guaranteed ·Unique – distinctive, rare, matchless ·Vivid – vibrant, brilliant, stunning ·Wonderful – magnificent, amazing, astonishing

Take some time to go beyond ordinary. Find a few Super Adjectives to use in your copy in order to boost excitement and interest in products/services you write about. That added attention Super Adjectives bring can easily correlate to additional sales.

“STOP! Hold on.... I thought we were talking about sales letters here. Sales letters can’t ask visitor what’s most important to them and just morph itself to focus on that!”

Well, if that’s what you’re thinking, I have no choice but to believe that you are not keeping up with new technology. Remember I said I would tell you what will be Internet Marketers’ downfall? Here it is -- They forget that they are on Internet. Plain and simple.

By posting a web page and some great copy, Internet Marketers feel that’s best they can hope for. They forget about underlying technology running show. They are riding a vehicle of interactive communication that is still evolving. However, horse-blinders are only showing them a new place to display a once-printed direct mail sales letter, without exploring possibilities.

Don’t fall into this trap!

An ecommerce website should be an interactive conversation to communicate relevant information for each visitor’s questions and eventually persuade a sale. It is not just a digital billboard.

FACT: Yes, with today’s advancements in technology, YOU CAN convert your static online sales page to a fully interactive sales letter that asks reader questions, and in turn, dynamically generate specific, relevant offers dependant upon reader’s answers. This is all done instantly, without linked pages, without page flashes, and most importantly -- without reader ever knowing.

Are bells going off yet?

Can you see potential of being able to ask each of your readers a question and have a special suitable benefit or offer waiting for them to read – before they even get to it -- automatically? What do you think will happen to your conversion rate if your interactive sales letter actually spoke differently to each reader -- knowing what each wanted, and offered it?

In fact, you'll be able to deal a knockout blow to your competition by having only access to your reader’s mind. While your competition is analyzing their data and graphs from another “day-late-and-a-dollar-short” survey, you’re reaching into minds of your readers, and pulling out sales on spot!

The purpose of this article is to open your mind. Be proactive in creating different techniques of online promotion. There is something new that can be developed every day. Just use your imagination. Be creative and remember that you can make money by solving a customer’s problem. The goal is to find out what each potential customer is looking for and offer a solution to satisfy that. Period!