INCREASE YOUR RESPONSE BY UP TO 500%! WANT PROOF?

A full page newspaper ad with headline "2/3 Bank Financing On Silver And Gold" was generating $50,000 in revenue for its advertiser.

However, when one of my colleagues re-wrote headline (leaving body intact), revenue from this same ad exploded to $250,000! That's a 500% increase! The new headline read:

"If Gold Is Selling For $300 An Ounce, Send Us Just $100 An Ounce, And We'll Send You All The Gold You Want. If Silver Is Selling For $100 An Ounce, Send Us Just $33 An Ounce, And We'll Send You All The Silver You Want."

THE INCREASE WAS ENTIRELY BECAUSE OF THE HEADLINE!

When your headlines and offers are truly compelling, they can open your doors to a WINDFALL of new business. There's no sense in settling for a lower response from your advertising dollars than you should be getting, is there?

Author Trevor Levine and his expert copywriters beat control letters for Corey Rudl, Mypoints, Aweber, and many others. If your copywriting budget is $1,000+, visit them at www.marketingexperts.com for a free consultation.

If you're mentioning your reference in first paragraph, you can continue on to include why you applied for that position. A good way of connecting reference to your application is "my skills and your requirement are a good match." Put that in your own words.

In next paragraph, you justify your statement about why you think that your skills and skills required for position are a good match. Make a single line reference to a particular achievement in your current (or previous) job that is along similar lines so that employer will know exactly what he's looking for. A good example would be "Set up a fully operational network of franchisees in Southern France for retailing ABC Coffee".

Avoid mentioning skills you don't have or projects you have never worked on. Because sooner or later, you're going to face it; when interviewer looks into your cover letter (or resume) and says "OK, Mr. Stephens, can you give me an instance of how you can use XML to port data from a backend system into a Middleware application"? And that's when you mind starts racing, "XML?? Middleware?? Port..?? Is that my resume he's got..???". God bless you if it's not your resume.

If there are more achievements you want to include, write them down in bulleted points. It's easier for employer to read, comprehend and get a good picture of your capabilities. Do not reproduce your entire resume here. 2 or 3 such points will do perfectly fine. Of course do not include irrelevant achievements like "Won a Silver Medal in 200 x 4 Men's Relay Race conducted by Louisville Young Adults Club in 1991". Not unless you're applying for post of a Physical Trainer or Coach.

You have made your point here. You know why you're applying. And recruiters like that. You know your responsibilities, risks involved and tasks you'll be handling. You're just person they're looking for. At least, you're one of persons they'd like to talk to before handing over employment contract.

An ending note can make quite an impression. Tell them your resume is attached and that you're "looking forward to explore this opportunity further". Include an address and telephone number for them to contact you. Sign off with a "Yours Truly" or "Best Regards" and put your complete name under it.

Get into form and write out your winning cover letter.