“How Professionals Everywhere Are Gaining New Clients Through The Search Engine Google Anytime They Want -- And Now You Can Too!”

Written by Rod Beckwith and Jeff Alderson


Continued from page 1

There are 3 components to creating your campaign:

First, you must open up your new account. This only takes a few minutes to do.

Second, brainstorm keywords (or search phrases) your ideal customer would type in to find what you have to offer.

Third, create ads to pullrepparttar searcher in over your competitors and attractrepparttar 100574 type of customer you want.

Then, in only 5 minutes, your ads will start showing-up for those searchers looking for what you have to offer, flooding your website with new, potential customers.

Of course,repparttar 100575 more keywords you have andrepparttar 100576 better your ads,repparttar 100577 more effective your campaign will be.

To learn more about Google Adwords and grab your account so you can start gaining new clients today visit: http://www.adwords.google.com

It may just be your quickest, cheapest, and easiest solution to generating new customers offrepparttar 100578 web!



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If you want to make sure you get a professional campaign like the pros to out-pull your competition, then you’ll want to check this resource we both put together for professionals like you. You’ll get a campaign with all the tricks of the trade. Just visit: http://www.AdwordsThemePacks.com right now to get all the details!

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Take Your Radio Ads to the Next Level

Written by BIG Mike McDaniel


Continued from page 1

Steer clear of characterizations The last ofrepparttar great character actors on radio was Mel Blanc and he died 20 years ago. An 18 year old kid trying to sound like a crusty ol’ sea captain doesn't get it.

Don't try humor - it ain’t funny Rememberrepparttar 100573 main reason to advertise, WIIFM, What’s In It for Me, that’s what they want to know. Sell benefits. Take a poll, no one cares about a cutesy commercial, they care about what’s in it for them. Yet, every radio station inrepparttar 100574 country has at least one would-be Bob Hope who thinks he can out-funnyrepparttar 100575 pros. It doesn't work. Consider how you feel when you hear one onrepparttar 100576 radio. It sure doesn't explain why you should visitrepparttar 100577 store, unless it is to punch outrepparttar 100578 owner for being so stupid. Ditchrepparttar 100579 lame humor for real substance

90 Seconds into 30 Won't Go. The power ofrepparttar 100580 pause is important in radio commercials. Too many radio people take you literally when you tell them what you want in your commercial and try to get it all in one ad. Instead, ask them to create several that will rotate onrepparttar 100581 air. Take your time to explainrepparttar 100582 benefits.

Don't buy anything longer than 30 seconds Some station price 60s double what they charge for 30 seconds, other plus uprepparttar 100583 30 rate by 20 or 25 percent. Either way, you don't need a 60. Make two 30s and get more exposure and save more money. Heck, if you can sayrepparttar 100584 entire Lord’s Prayer in 20 seconds, you can sure sell your benefits in 30.

Ask for an out-of-market voice These days with email audio attachments, many radio stations share voices aroundrepparttar 100585 country. You can get a voice thousands of miles away that will do ads only for you. In turnrepparttar 100586 station announcer who would have done your ads, does one for that station, an even trade. The exchange takes only seconds, no one does any more work andrepparttar 100587 cost torepparttar 100588 advertiser is zero.

Be sure your radio ads sellrepparttar 100589 same benefits atrepparttar 100590 same time as your newspaper, shopper and other print and billboard ads. Plan your advertising well in advance, just likerepparttar 100591 other parts of your business.

For more about advertising, get my article "Cable Ads 5 Bucks!" Send a blank eMail to MailTo:CableAds@BigIdeasGroup.com

©2005 BIG Mike McDaniel All Rights Reserved Mike@BIGIdeasGroup.com BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:subscribe-956603364@ezinedirector.net


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