“Google Friendly” Solutions to Graphic-Intense Sites

Written by Robin Nobles


Continued from page 1

Keep in mind that these new pages are interior pages, which means that they should provide a link to other pages on your site, and your site should provide a link back to those pages. If you’ve done your homework right, these new pages are providing value to your users, therefore providing value torepparttar search engines, so there’s no reason why you wouldn’t want to link to these new interior pages.

Can you use redirects fromrepparttar 127910 text-based pages torepparttar 127911 pages of graphics? I highly recommend not doing so. The engines have never been fond of redirects for one thing. But, even if your redirects aren’t “sneaky” (as Google says in their Guidelines), if you don’t use text links withrepparttar 127912 keyword phrase inrepparttar 127913 link text, you’re missing out on one ofrepparttar 127914 most valuable search engine optimization strategies available to you: using your keyword phrase in link text pointing to your pages.

4. You can leave your existing graphic-intense pages as they are, and instead concentrate on “off page” factors such as building link popularity to those pages and making sure thatrepparttar 127915 pages linking torepparttar 127916 graphics pages use link text that contains your important keyword phrase. In other words, you can work on your “link reputation.”

After all, you can compete withrepparttar 127917 big boys using almost any strategy that is detrimental to search engine rankings if your link popularity and link reputation is strong enough, and ifrepparttar 127918 sites linking to you describe your site using your important keyword phrase.

By “strong” enough, I mean thatrepparttar 127919 links should be from popular, authoritative sites in your topic area. Sheer numbers aren’t what we’re after here. We’re after links from popular and authoritative sites in our topic area. We’re also after links that use our important keyword phrase inrepparttar 127920 link text describing our pages.

In Conclusion

Thoughrepparttar 127921 best solution is to add text to your pages of graphics, sometimes you (or your client) won’t want to go that route. They may want to keeprepparttar 127922 existing pages just as they are.

In those situations, it’s important to have some “Google friendly” solutions that will give yourepparttar 127923 best chance at achieving top rankings for your pages, while making sure that you’re followingrepparttar 127924 guidelines as stated by Google.

Robin Nobles teaches 2-, 3-, and 5-day hands-on search engine marketing workshops thru http://www.searchengineworkshops.com in locations across the globe as well as online courses at http://www.onlinewebtraining.com/. Robin's partner, John Alexander, recently published an e-book titled, “Wordtracker Magic," at http://www.wordtracker-magic.com (which offers great tips for helping you learn how to focus on your target audience.)


The Latest Innovation in Search Engine Algorithms . . . User Popularity

Written by Robin Nobles


Continued from page 1

After all, most people venture ontorepparttar Internet looking for information. If we can provide that information in content-rich, valuable pages, we've donerepparttar 127909 search engines,repparttar 127910 users, and ourselves a big favor.

With all of these various ranking factors, what isrepparttar 127911 one area that is sorely missing?

How about a site ranking algorithm based on a combination of content relevancy and user popularity data?

"Content" relevancy and "user popularity" aren't as easy to manipulate as link popularity, link reputation, or even keyword placement, sorepparttar 127912 search engine results should certainly be more relevant. After all, anyone who is concerned about relevancy in search engine rankings should wantrepparttar 127913 most relevant pages and sites to rise torepparttar 127914 top ofrepparttar 127915 rankings. If our pages aren'trepparttar 127916 most relevant, we have some work to do!

Introducing an Innovative Search Engine Ranking Algorithm

I just learned of a new search engine that actually uses a combination of content relevancy and user popularity to determine rankings. It's called ExactSeek.com.

How does ExactSeek measure user popularity? The engine has teamed up with Alexa, which offers a toolbar that measures activity onrepparttar 127917 Web. By measuringrepparttar 127918 surfing activity of millions of Alexa users, ExactSeek is able to determinerepparttar 127919 user popularity and relevancy of Web sites in its index. User popularity is a far more reliable indicator of where Web sites should rank and gives users some input onrepparttar 127920 search results they see.

Mel Strocen, CEO of Jayde Online, which isrepparttar 127921 parent company of ExactSeek, says,

"Alexa traffic data will be a strong factor inrepparttar 127922 ExactSeek ranking algorithm but notrepparttar 127923 dominant factor, that being page content. Essentially, we've opted to emphasize user popularity over link popularity."

In fact, in an effort to makerepparttar 127924 results even more relevant, ExactSeek.com will be in flux forrepparttar 127925 next week or two as they work to determine how much weight to give Alexa traffic data in ranking search results.

The beauty of ExactSeek.com is thatrepparttar 127926 harder you work toward increasing traffic to your Web site by adding new, relevant content, paying for SEO, advertising in various publications, investing in a PPC campaign, etc.,repparttar 127927 better your rankings will be in ExactSeek.com.

Can User Popularity be Manipulated?

I think a better question would be, what search engine results can't be manipulated? The key is to consider relevancy and valuable content, which is something that ExactSeek.com has wisely chosen to focus on.

It's true that not everyone usesrepparttar 127928 Alexa toolbar. However, it does provide results based on an excellent sampling of users onrepparttar 127929 Web. Plus, user popularity will be more difficult to manipulate than other factors, because it is certainly more difficult to manipulaterepparttar 127930 surfing public than it is to manipulaterepparttar 127931 search engines.

Give ExactSeek.com a Try!

ExactSeek.com is innovative in more ways thanrepparttar 127932 way it determines rankings. For example, you can check your site's rankings inrepparttar 127933 ExactSeek database from a link onrepparttar 127934 main page ofrepparttar 127935 engine. How convenient!

In Conclusion . . .

Asrepparttar 127936 search engine industry evolves, we'll begin to see more and more innovations geared toward arriving at relevant search results that aren't as easily manipulated as some ofrepparttar 127937 ranking methods inrepparttar 127938 past. One of those innovations is being put into place now at ExactSeek.com: user popularity combined with content relevancy.

Robin Nobles teaches 2-, 3-, and 5-day hands-on search engine marketing workshops thru http://www.searchengineworkshops.com in locations across the globe as well as online courses at http://www.onlinewebtraining.com/. Robin's partner, John Alexander, recently published an e-book titled, “Wordtracker Magic," at http://www.wordtracker-magic.com (which offers great tips for helping you learn how to focus on your target audience.)


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