Your content should be structured around beginning, intermediate and advanced topics related to diet. Your newsletter content will cover these topics as well, but with an enhanced focused on recommended 'solutions', ie, your affiliate products. Of course, your affiliate links will be sprinkled throughout online content as well.

Now, here's where a clever tactic comes in. You set up a message board for customers who have purchased your recommended products through your link. Their ability to create usernames and participate on forum is dependent on them mailing you their receipt of purchase.

However, general sections of forum remain open to all guest visitors for viewing. These sections should be focused discussions on user's success with product(s).

Basically, what you've done is set up a 'user's group' for a product where one didn't exist previously.

This accomplishes several things. It allows your faithful visitors to do extended preselling for you, and create additional content on fly. It creates an atmosphere of trust, but also allows visitor to be subject to “peer influence” in selling process, thus, taking focus off of your site making sales behind scenes.

Finally, message board will give you access to reams of data: customer opinions and experience, their feelings about products, what they're really looking for and a lot more. You can quickly adjust your offerings based on this feedback, as well as compile a super list of ideas for creating your own product – a product which meets and even exceeds their expectations, because you now know what they did and did not like about competitor's products you just sold to them.

The type of site I just described to you is same kind employed by most successful super-affiliates.

Of course, you can still do quite well just using a simple landing page and newsletter to promote one product. However, if you're looking to target one niche and plumb it to its depths, this expanded model is one I recommend.

So, go ahead and set up some landing pages, start collecting leads and test response you get for various niches.

When you hit on one that's hungry and hot, go ahead and move up from one page-one product model and build an interactive, super-affliate hub. You'll soon find yourself dominating your niche, and able to reap profits from a variety of product offerings!

-- Side Bar-

I read a post on a forum a while back about a guy who had been promoting an affiliate program for about a year. Then program decided they didn't want affiliates any more. This guy calculated that he had sent over 10,000 paying customers to merchant over course of year. Now he had lost a whole revenue stream and had no way to earn from his past efforts.

If only he had kept in touch with these people by collecting names and mail addresses and keeping in contact, he would probably have made more sales along way but better still he could now contact them and tell them about another great product.

-- End Sidebar--

#4 Upsell your list. If they didn't buy initially then keep reminding them of benefits of product. If they still don't buy after later mails sell them something else. If they were buyers of initial offering then upsell them on something bigger and more expensive.

#5 Don't stop. Never stop sending mail to your list and don't leave it so long between mails that they forget who you are. Keep sending useful information every week, build a rapport with them. Do this right and they will come to trust you like a friend and when their friend recommends something they will buy it.If they don't want to hear from you any more they will use unsubscribe link. Don't assume they are all sold out. A good list is good for as long as you maintain it. Which can be until day you retire.

Build your business right and you will be building an asset that will keep you for rest of your life.

One great benefit to taking long term view instead of immediate profits is that you will be in a better position to compete in PPC marketplace. If goal of your campaign is to build a list as opposed to making a profit then you can bid higher and run a break even campaign.

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