And yes, you should still make sure your blog meets all basic search engine optimization guidelines when you set it up. However, very nature of a blog makes it easier to meet more of these requirements with less continual struggle.

Let’s look at facts, and see how blogs align themselves more closely with one of Google’s purposes as a search engine.

We know that

1- if you get your site’s link in path of search engine spider or robot of your choice, in this case Googlebot, that crawls around web looking for information if may follow it. (Even when you submit your site and wait, what you’re waiting for it so get your site spidered.)

2- way to get it to follow link is to make sure it can “see” your link

3- if your content fills a need that search engine’s database of links has, it will include it, and,

4- if your link fills a deficit better than any other site, in accordance with Google’s secret formula or algorithm, it will rank your page well.

So now, only missing component necessary to our success is now finding out how to be best site Google finds for a category that has a deficit.

One of strengths of Google, as perceived by people who like it, is vast amount of fresh content it contains that is relevant to almost any topic, or keyword, typed into it, no matter how narrow or broad.

It follows then, that one purpose of this database of links is to provide fresh, relevant content on topics its users desire. The freshest, most relevant, most topical information found on web today are in blogs, as well as their corresponding RSS or Atom feeds.

A blog’s very function is to contain constantly updated focused content, on one topic or field.

When blogs first started, topic was often a person’s life. As blogs move into realm of business, at their best, they are updated records of a certain kind of information relevant to an industry, a company or a topic, that is aligned with interests of their visitors.

So you need to know following things in order to get your blog included on Google’s search engine results pages.

• Where to leave your link so that it will get spidered • How to make sure Googlebot sees link • How to set up your blog so that content fills a deficit • What is best way to make sure your blog fills search engine’s desire better than other sites.

There’s a specific formula of success for this, one of many that will work not just one time, but repeatedly.

We’ve run out of space for moment, but part two picks up with specifics of how your blog needs to be set up, and gives tips on one of most important parts of your blog - its content feed.

On reverse side, ALT TAG stuffing, which is using tags in an image to hide keywords will rarely help a site's position. If you can insert a key phrase into image description then by all means do so. Remember that Alt tags do usually count towards your overall keyword density so it's better to have relevant keyword alt tags rather than something like "image01.gif".

6. Linking - with more search engines coming online every day, search engines are looking for ways to serve quality links to visitors. This is where linking to other sites and having them link to you becomes important to both you and search engine. People who assume that more inbound links to them will help them, are very wrong. This may have been true at one time but not today. Search engines need to give quality results. One way they have of rating your site is by quality of inbound links to your site. Therefore sites that are closely related to your site and that link to you will help boost your popularity in search engines. With Google this is a huge issue in how you rank with them. Having a hundred links from all sorts of site may result in hurting your ranking and you may be viewed as a link farm.

7. Spiders - A search engine is a database that has been put together by spiders. Spiders scour Internet going through pages and recording information available on web pages. Spiders then give information to database and database feeds results. Theoretically, web site should show up in search results next time engine updates. It is important that all links on your site be active. A dead link may prevent a spider from doing your entire site.

8. Robots Text file - Search engines will look in your root domain for a special file named "robots.txt" (http://www.mydomain.com/robots.txt). The file tells robot (spider) which files it may spider (download). This system is called, The Robots Exclusion Standard.

9. FLASH - This has to be one of top mistakes a web site owner can do to hurt their search engine rangkings. Good content will win over flash every time and getting visitors to your site is what you are trying to accomplish. The only thing search engines will be able to see when visiting a site where first page is all flash are title tags and links. In most cases that will not be enough. Over and over it's content rich pages that will get you rankings you need. You may have to decide between getting a high ranking or having a "pretty" entry page. Remember that you goal is customers and sales. It might be kewl first time you visit site but when you have to go there over and over again it becomes very annoying not to mention that people on dialup must cringe when faced with such a page. They often give up because of length of time it takes to load.

10. Don't expect results overnight. It takes time to get your ranking up there, even with paid inclusion. You may start out with a low ranking when you are first listed but as you continue to optimize your site and build "relevant" links you will start to see a gradual climb. As you wait for your rise to top, concentrate on building as many relevant links as possible. Beside increasing your ranking you will be surprised at number of referrals that you will received from those linked pages.