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This information is posted by : Niraj Kumar jha for http://www.allactiontrade.com WebMaster Team

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Without clarity of your ideal clients, you’re likely to waste time, effort, and money marketing to wrong crowd(s) and/or not getting your message across.

3. Not Spelling Out Your Unique Value You must be able to clearly define what differentiates you from your competitors. If your prospects can’t differentiate you from all competitive alternatives in marketplace, then why would they come to buy from you?

Often for small businesses it’s not that they’re not unique, it’s just that they haven’t spent time to evaluate and clearly describe how and why. What is it that you do better, faster, cheaper, or more effectively – whatever? Maybe it’s a unique model you’ve developed or unique niche of clients you serve. Maybe it’s your satisfaction guarantee offered to clients.

Most important here is to spell out why your uniqueness is so important to your clients and prospects. Why should they care? What is it that they’ll get by coming to you for services?

Spend some time critically looking at these items for your business. It will be time very well spent. If you find you can’t see forest for trees, don’t hesitate to get some outside help.

(c) 2004 - Kevin Dervin, KPD Marketing