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·Unwired Baby Boomers: comprise 16% of population, with an average age of 39. Internet use is 45% and 69% have cell phones. They tend to be married with children and do not have a lot of free time to devote to technology.
·Low-Tech Elderly: make up 16% of population and have an average age of 73. Internet use is 12% and 39% of them have a cell phone. This group is oriented to traditional media with 78% watching news on TV every day.
With decline of average size family in America, we have filled our homes with computers and telephones to gather information. According to Statistical Abstract of United States 2002, "In 1990s, average yearly expenditure by Americans for media and information services rose from $365.42 to $640.86 per person, a growth in real terms of 32%."
Who is your website built for, and which group/groups are you targeting with your message? Is there interactivity on your website? Do you offer ecommerce? Can visitors post comments or reviews? Can they access your website on their cell phones?
CNN posted an article this month stating that phones and handhelds may replace laptops. The market will see devices that have ability to access internet, manage contacts, play music, take excellent photos, play games, and make cell phone calls.
Anne Chen from eWeek states in her article on Mobile Computing that, "as cell phones and PDAs become ubiquitous and gain ability to handle voice, e-mail, calendaring and instant messaging; workers will use these mobile devices to connect to an increasing number of applications."
Integration and convergence are buzz words for 2004. Get your website ready for next wave of technology!
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.