Continued from page 1
Any website that makes it over
long haul does so by quickly communicating
main theme of
website with a compelling headline or opening statement that pulls people into
text.
Most people surf
Web in "stay or bail" mode, meaning they constantly evaluate everything they see on whether they should keep reading or click away to another website.
The headline or opening statement on any website represents
single most powerful factor to influence people to stick around and find out more, or hit their back button faster than you can say "Windows Blue Screen of Death!"
Finally, once a good website pulls a targeted visitor into
text, they provide focused, benefit-oriented product information, articles and other content that plays to
reader's built-in mental radio station, WII-FM (What's In It For Me)!
By providing narrowly focused content,
website satisfies specific desires for
audience and, if it's a topic of intense interest, holds their attention for an extended period of time and gets them to buy.
The next time you get a "great idea" for an ebook, Internet business, or someone approaches you with a "can't miss" online tech stock, pull out this list and use it to evaluate
big picture.
Understanding how and why websites succeed or fail can help you predict
ultimate fate of just about any online venture.
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Jim Edwards is a syndicated newspaper columnist and the co-author of an amazing new ebook that will teach you how to use fr^e articles to quickly drive thousands of targeted visitors to your website or affiliate links... http://www.the-easy-way.com/traffic.html