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How is jewelry so much cheaper on
internet?
The nation's largest jewelry chains have more than 2500 stores nation wide. Multiply 2500 stores by
cost of rent, salespersons' commissions, advertising, and
cost of holding inventory. That's a huge expense.
In comparison, most of
largest internet jewelers are direct importers or wholesalers. This means they supply to 100's or 1000's of retailers in volume. And an online jeweler only needs 1 distribution center to serve
entire US, with few sales persons. These cost savings result in lower prices for you.
Secret #2 Summary: Average Retailer mark-up is 100% and higher High price tag doesn't always reflect true value Most prices at jewelry stores are negotiable

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