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Arrive at your speaking engagement prepared to offer valuable information that audience will be able to benefit and utilize immediately. Don't make your presentation a glorified sales presentation for whatever it is your selling. However, do make sure that all of your handouts include your URL boldly and clearly.
3. Take your newsletter offline. Everyone online has a newsletter these days and competition to get read is fierce. The best way to garner attention in this new medium is to do unexpected. Instead of just utilizing email utilize real mail. It doesn't have to be monthly as it will incur an expense, but three to four times a year will make a significant enough impact to impress your clients and prospects and get you noticed.
An offline newsletter can be simple in presentation but it must be clean, crisp, and professional or image will kill your business reputation. Remember that online it's easy to look like big guys, but offline it gets a bit trickier. Take time to hire talents of a professional designer to set up a template for you that you can use over and over. The expense will be worth that professional look while not being continual.
It is most creative that will lead in today's economy, so step out of Internet to get a clear view of all opportunities available for you and your business. Once you begin sparking that creativity you will soon find that it can't be reigned in and an increase in profits will be just a new idea away.
Sonya Meyers is CEO of the Subscription Website Publishers Association located at www.SWEPA.com. SWEPA offers it's members everything they need to run a dynamic and successful subscription website. Visit today.