mplementing A Successful PR Campaign: PR Does Not Stand For Press Release!Written by Todd Brabender
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·Meticulous media relations to immediately fulfill media requests (photos/interviews/product samples) and extensive media contact follow-ups over several months to generate as many placements as possible. Many times, media outlets can’t immediately respond to an initial pitch due to tight editorial deadlines and time it takes to wade through a multitude of similar media pitches. I have found, without question, that media interest continues to increase as you re-introduce pitch and gently “rattle media cage” over course of next several weeks/months; ·Some sort of media tracking capabilities -- whether it’s your own media follow-ups, Internet research, or a professional broadcast/print clipping service. Having “hard copies” of placements generated by your PR campaign can be invaluable in further marketing of your business/product. Media placements are a unique validation of market acceptance for your business/product and can help you convince new customers of that fact.Think of launching a PR/publicity campaign like flying a kite. The press release (which aptly details your product/business) is kite. But if your kite doesn’t have proper amount of string, a good tail, a strong wind and expert manipulation of kite flier – it has very little chance of getting off ground. But if all theses elements are in place – a PR/publicity campaign can send your business soaring like a kite on a breezy Spring afternoon. ----- Todd Brabender is President of Spread The News Public Relations, Inc. His business specializes in generating media exposure and publicity for innovative products, businesses, experts and ventures. http://www.spreadthenewspr.com todd@spreadthenewspr.com (785) 842-8909
Todd Brabender is the President of Spread The News Public Relations, Inc. His business specializes in generating media exposure and publicity for innovative products, businesses, experts and ventures. http://www.spreadthenewspr.com todd@spreadthenewspr.com (785) 842-8909
| | How To Build Trust and Sell More Products! Written by Stephen Pierce
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headlines promises. This proof can eliminate all reasonable doubt. Draw your visitors in with your headline, blow their socks off with proof. Prove headline to be actual, factual and true and watch your cash flow explode into a magnificent mushroom cloud of profits. Slick words do not build trust, they fuel skepticism. ==> Proof makes your website read differently. ==> Same words, but a different frame of mind. Instead of a fast talking slick internet pitchman, PROOF transforms your website and words into a copywriting masterpiece where visitor feels that you know what you are talking about. That feeling can more quickly and easily move customers to your order page resulting in higher sales for you and a satisfying purchase for your visitors.
Stephen Pierce has been online marketing investment services since 1998. Join his FREE "One-Minute!" Marketing Letter http://www.the-whole-truth.com/oneminute.html to get your hands on some real world "insider" marketing tips.
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