---------------------------------- As your day begins, enjoy a gourmet breakfast prepared by your own private staff who is at your disposal 24 hours a day. A gorgeous view overlooking your own crystal blue freshwater pool welcomes you to another exciting adventure in Jamaica. A morning stroll along your private, white sand beach is perfect way to welcome day. A fun-filled outing can consist of splashing in surf, sunning on beach, or napping in an authentic hand-woven hammock that cuddles every curve of your body. At end of day, you’ll have sun-kissed shoulders, a glowing bronze tan, and a phenomenal appetite. Unwind at poolside gazebo as you prepare for a world-class dinner that rivals any five-star restaurant. Refreshing after-dinner cocktails are especially enjoyable when sipped on terrace as nature provides an amazing display of sunsets and a soft, caressing breeze you won’t soon forget. ----------------------------------

Let’s go! “Splashing in surf, sunning on beach, or napping in an authentic hand-woven hammock that cuddles every curve of your body.” Can you just imagine? How about “sun-kissed shoulders, a glowing bronze tan”? That paints a picture, doesn’t it? Can you feel that warm tingling you always get after spending a day in sun? “Nature provides an amazing display of sunsets and a soft, caressing breeze.” I’m ready! Where do I sign up?

Are you beginning to see importance of writing truly descriptive descriptions? Your customers aren’t there. They can’t see, hear, feel, taste, or smell what you can. You have to do next best thing and vividly depict what their sensory experiences will be like so they’ll want to buy what you have or do what you’ve done.

When you write descriptive copy, choose senses that are most appropriate and focus on them. If you’re describing food, of course you’ll want to think about what you’re tasting, but also what you smell and see. (Presentation is just as important as taste.) If you’re writing travel copy, you’ll want to focus on sights and sounds plus feelings (relaxation, enjoyment, excitement, etc.).

Your goal is to have your readers close their eyes and genuinely, vividly imagine they are in midst of same experience you are. When you accomplish that, you’ll find your sales increase as will your bank account balance!

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