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So that makes you ask "Why should I switch from regular popups to Hover Ads?" The one and only compelling reason. Popups can be blocked! Hover Ads can't.
So
bottom line is, if you use popups as a part of your online marketing strategy youre losing out on a lot of potential revenue, coz what they can't cant see they can't buy!
Some statistics that make Hover Ads a compelling technology to use:
- The Alexa Toolbar can now block pop ups (10,000,000 users not seeing your AD).
- The Netscape 7.0 Browser has a built in popup blocker (almost 52 million users never seeing your popup ad).
- Earthlink provides its users with a popup blocker (Prospects who cant see your ad: 5,000,000).
- AOL released version 8.0 with Popup Blocking capabilities. (Total Subscribers: 35,000,000).
- Bottom line: 40 million customers never see your advertisement!
Hover Ads, on other hand, cannot be stopped by blocking software. Their technology is regular JavaScript that runs well in all modern environments, so they are relatively safe to deploy on your site.
"So how can I add Hover Ads On my Website?" If you are looking for a free way of doing this then there are freely available JavaScript snippets that you can put to use on your site today without buying any fancy software.
A sample of code can be obtained from CodeLifter.com
The drawback here is that you would need in depth knowledge of JavaScript coding, which not many people know about.
Another approach is to use high end HTML editors like Dreamweaver which have DHTML scripts included under "Layers" menu. Then again, Dreamweaver is an expensive software.
Any other easier option you ask?
One software that quickly automates creation of Hover Ads, using a simple 3 step interface is Hover Ad generator (http://www.novasoft-inc.net/hover-ad-generator)
The Hover Ads created using this software can be fully customized and are very professional looking.
I especially like opt-in style Hover Ads which lets your prospects sign up for your opt-in list by simply clicking a button. You subsequently receive a mail with their name and email-id.
I'll let you look up other four styles on your own. (http://www.novasoft-inc.net/hover-ad-generator)
Summary: If you use popups on your website, chances are pretty good that they are being screened away by some software or another. Perhaps even by your visitor's ISP - without any active attempts on your visitor's part to block them. Youll need to do something about this situation and soon.
"So, what choices do I have?"
1. Do nothing. Pray that your content is good enough to attract visitors.
2. Visit CodeLifter to get your FREE layer generator script. You will be stuck with one style, though, if you just cut paste. If you know JavaScript you can modify it as per your liking.
3. Use Dreamweaver or your HTML editor, if it has layers support.
4. Check out Hover Ad Generator at http://www.novasoft-inc.net/hover-ad-generator. You can grab a FREE trial.
Satyajeet Hattangadi is the Owner of Novasoft Inc, a software solutions provider, who specializes is affordable customized software solutions. Grab a FREE trial of Hover Ad Generator at http://www.novasoft-inc.net/hover-ad-generator
This article may be reprinted as long as the text and resource box are kept intact, and the links remain live and spiderable.
