8. Tweaking

Don't laugh. If you subscribe to helpful ezines, you continually learn about little ways to improve your web site's design. You'll often be tweaking it a bit here, and a bit there.

9. Fixing tables and forms

For unexplained reasons tables and forms go out of shape, or need to be revised. Unless you delegate this aspect of your work, it will eat up time sooner or later.

10. Starting an ezine to build relationships

Before long you will see best advertising is to be an authority figure in your field. You'll want to keep in touch with past customers and those who window-shopped at your web site but need to be invited back. You might just write articles like this and let your resource box do your advertising, but if you start an ezine - watch out - it will take over your life.

11. Corresponding with new friends and clients

If your website and ads will make you many friends and clients they will want to chat with you and get some business questions answered. It takes time to answer them all even if you are a people- person and have gift of gab. Especially then!

12. Dealing with floods of email!

Some email is truly junk, but it takes a while to sort and organize your system for recognizing and dealing with it. Still, some days it will hit you like an avalanche.

Am I trying to discourage you? By no means! It's an exciting life. I find considerable fulfillment in it. But if you are just starting out, you might want to make sure you have room in your life for all this. Do allow yourself enough time to learn. Don't expect to understand it all and be rolling in money by next Friday.

Unless you are one exceptionally coordinated team, a committee will take twice as long. Take time to learn it all yourself. All this knowledge is going to be very useful to your business career.

Now, whenever anyone views pages containing those directives, server will place contents of text files in appropriate place and viewer will see header and footer. Whenever a change is needed within header or footer, only ONE file needs to be edited, text file. All of pages using that file will be "automatically" updated. Changing copyright date or address or phone number on every page of your web site will now take only 30 seconds because only one file has to be edited!

The easiest way to do this is to create a web page with everything you'd like to have on it. Those parts that will recur on every other page are where you will use SSI. All you have to do is "cut & paste" all of html that will be used on each page, pasting it into a text file. Where you "cut" html, replace it with directive, such as:

Do same thing for footer, if needed. Save HTML files using SSI with extension ".shtml". Also, depending on how your server is set up with your host, you may have to make sure text file is in same directory as .shtml file.

This also makes initial design and development of web sites go much smoother. You can now have a "template" for each page using header and footer directive, then simply add content in between for each page.

I guarantee that this little trick will save you hours and hours of tedious work. As I stated at beginning, if you've been through these "simple" edits before, you will need very little convincing!