--------------------------------------------------------------------------------

gomembers, Inc. gomembers is a leading provider of software solutions for membership, meetings and management of member-based organizations. gomembers' software and technology enable its customers to automate a number of enterprise resource planning, member relationship management, transaction processing and member-to-member communications functions in a single software platform with seamless inter-processing of data across all applications.

gomembers' membership, meeting, event planning and related solutions are used to improve operating efficiencies, enhance member services and enable interaction with and between members. Meeting and convention planning software products enable customers to coordinate virtually all of required functions for complete event management. All gomembers’ products are built using latest technology including Microsoft’s .NET framework.

gomembers sells its solutions through a direct sales force and provides a wide range of customizations, training and support service to their customers.

Sounds like a pretty normal transaction doesn’t it? So why is it most e-commerce web sites do not even apply half of these basic principles?

Here is a list of 7 things you can add to your site to get e-commerce sales flowing.

1.CATALOG – Make sure that your product categories in your catalog are clear and concise and most importantly a user can jump back and forth between categories. 2.SPECIALS – Your e-commerce system should allow you to add specials and highlight special deals on your site. 3.VISUALS – Nice clean, crisp and professional photos are a must. Because they can’t see real thing – a clean, enlargeable photo is extremely important. 4.FEATURES AND BENEFITS – Make sure you clearly list features and benefits of your product and if possible link off to “studies” or articles that support your claim (with links back as well.) 5.CUSTOMER SERVICE – Because you can’t have a live sales person there to answer every question, a well laid out FAQs section with more than 5 questions is extremely important. 6.CHECKOUT – Make sure your checkout process works, and that you provide multiple payment methods – by cheque, credit card or even provide option to fax in order. 7.RESPONSE TIMES –Most major e-commerce stores reply in 3-4 hours or less. This is extremely important – if you take longer than a day – you will frustrate your prospects and they will become your competitor’s customer!

---------------------------------------------------------------------------------------- (c) Todd Jamieson 2004 ----- Todd Jamieson, EnvisionOnline.ca (www.envisiononline.ca)