2. Really small budget? See if a language department of a college anywhere in world would consider using your site as a class project. Inquire about college foreign language interns. Find a student with a passion for language and a commitment to accuracy with a professor looking over their shoulder.

3. Don't use on line translators. As one writer points out, Swedes will laugh while French excoriate you for your aloof effort. On line translators work for a phrase or a word, but not a sentence or paragraph. Nuance is essence of meaning, and all words have various shades of meaning. You don't want to be standing under a palm tree when you should be under an oak. However, if you must, University of Maryland recommends two sites: Systran and Transparent Language

4. Be very aware of graphics that please in one culture and offend in another. If fact, less is best when it comes to graphics; it's all about content. Local and effective communication matters most, not fancy graphics. Additionally, most people around world access Internet using dial up.

5. If your site offers multiple language pages, be prepared to respond to inquiries in that language.

6. Research and manage all currency exchange and local tax issues when marketing offshore.

7. Be certain that your product or service provides a relevant resource to your prospective foreign customer or client.

English may not remain leading language of commerce, but even if it does, we have an obligation to consider importance of global marketing in a local way. In long term, success may mean el marketing, das marketing, and le marketing, and results may be grande, Großartig, or grandioso! Just something to think about.

12) Have you used specific numbers and facts in your copy to build instant credibility?

13) Have you included credibility creators, like why you're an authority on subject, testimonials, and case studies?

14) Does your sales letter have a nothing to risk guarantee that shows your confidence in your offer?

15) Do you include a reason why you're making this offer? Are you doing it because you are tired of seeing people scammed on Internet and want to provide them with solid information they can use for profit immediately? Or are you giving them a dirt-cheap price because you have an overstock on inventory and it's costing you more to store product in your warehouse?

16) Does your sales letter give details of what customer needs to do? Call now. Or, simply fill out form below, enclose your check or money order for $24, and mail to...

17) Do you make it easy for your potential customer to act on your offer?

18) Are you offering bonuses to increase response, or do you create high-perceived value for your product or service?

19) Did you create a sense of urgency in your letter, explaining that price is for a short time or quantities are limited?

20) Have you answered all questions a prospective customer has about your product?