"e is for everything?? . . ."

Written by Philippa Gamse

Continued from page 1

Sounds easy enough. But often, there are visitors to your Web site that may be different from your traditional customers - and sometimes, you either currently offer or could create new products or services that they'd buy.

Thinking through allrepparttar possible audiences for your site, and allrepparttar 109050 ways in which you might interact with them is really crucial in creating your Web strategy.

Then, so is knowing who you expect to be looking at each page of your site, and what you want them to do. This might include requesting a catalog, asking for technical support, signing up for a newsletter, etc. Include clear text links and invitations torepparttar 109051 visitor - and make it really easy for them to contact you.

Too many pages online provide great content, and then just tail off into nothing. Don't let yours be among them!

3. Under-utilising e-mail: e-mail is a powerful tool when used appropriately (and an awful one when not!) It can be used for marketing, customer service, public relations, in-company memos, business research . . . and much more. Look at your real-world communications - could e-mail save you time and expense?

E-mail marketing can be done withoutrepparttar 109052 costs of design printing, and postage associated with traditional direct mail. It's almost free of charge!

It can be used to send notices of new products, or upgrades to existing ones. It can keep your customers informed of news and events in your company, and aroundrepparttar 109053 industry. If it's offering brief, valuable content, most of your contacts won't object to receiving it - although of course if they do, you must take them off your mailings. But, with a few subtly embedded links to key pages in your Web site, it can be a great traffic generator.

Your own database of your customers, prospects and other contacts isrepparttar 109054 best place to start - and take every opportunity to nurture that. Ask visitors to your Web site to sign up for your newsletter, product alerts, or other materials. If you buy any lists, be very careful that they're bona fide and you won't be accused of spamming recipients.

And whatever you do, answer your e-mail! Lack of e-mail response is always one ofrepparttar 109055 biggest customer service complaints around e-business.

So, consistently mine your customer list. Send them targeted, relevant e-mails, and grow your business relationships electronically!

Let's say it again -repparttar 109056 Internet isn't going away. Today's challenge lies in understanding how to use it to maximise your market reach, optimiserepparttar 109057 efficiency of your operations, and achieverepparttar 109058 best overall return on your online business investment.

Copyright, Philippa Gamse, 2000

Philippa Gamse, CyberSpeaker, is an internationally recognized e-business strategist. Check out her free tipsheet "Beyond the Search Engines" for 17 ideas to promote your Website: http://www.CyberSpeaker.com/tipsheet.html Philippa can be reached at (831) 465-0317 or mailto:pgamse@CyberSpeaker.com

E-Money - What is it all about?

Written by Andrew LaPointe

Continued from page 1

Send money for FREE Low fees for receiving money (business accounts) Limited to $100 per month on receiving credit card payments Select users can access cash using ATM cards


PROPAY doesn't require your client to join prior to you getting paid. One benefit ofrepparttar PROPAY system is you are actually charging credit cards directly for transactions, withoutrepparttar 109049 use of an account.


The Ecount system permits you to shop anywhere online where MasterCard is accepted, and you can also e-mail cash payments to nearly anyone. In addition, you can access your cash via ATM machines. You can also accept payments from any major credit card.


Emoney is powered by Bank One; however, you do not need to be a Bank One customer to use this service. You can use your Visa credit card or your checking account to send money to almost any e-mail address. All you need to know isrepparttar 109050 recipients e-mail address.


Billpoint is Ebay's preferred payment service of you are buying or selling merchandise on their site. Transactions can be paid for by using MasterCard, Visa, check or Discover.

E-money services permit anyone to send or receive cash and conduct online transactions withoutrepparttar 109051 need for a merchant account. In addition, many shopping carts are implementingrepparttar 109052 different E-money services as a payment option. The services outlined in this article are only a few ofrepparttar 109053 e-money service providers available. To view a complete list of virtual cash services, please visit www.youronlinebusiness.com/emoney.htm

Andrew LaPointe is President for Your Online Business.com. The website specializes in online promotion and traffic generation strategies. Your Online Business.com guarantees to increase your website traffic. To increase your website traffic today, visit: www.youronlinebusiness.com.

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