eMergent Marketing New Employee Announcement: Susie LanzaWritten by Brett Lane
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According to Susie, "Emergent is an exciting opportunity and natural fit for me. I thrive in an entrepreneurial environment and am thrilled to help mold SEO business. I also connected right away with team and share same philosophies on building culture and conducting business."
Organic search engine optimization continues to be a leading service offering for eMergent Marketing. With a highly experienced and trusted team of optimizers, eMergent Marketing continues to win business in local market and throughout country, with clients including: Dirt Devil, Third Federal, Renaissance Hotels, Marriott, Ambiance, Troy-Bilt, and many more.
Brett S. Lane is an Internet Marketing Specialist for eMergent Marketing, located in Cleveland, Ohio. Web Site Conversion & Usability Testing
Google's "Good Writing" Content FilterWritten by Joel Walsh
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* Make sure a professional writer, or at least someone who can tell good writing from bad, is creating your site's content, particularly in case of a search-engine optimization campaign. If you are an SEO, make sure you get a pro to do content. A shocking number of SEOs write incredibly badly. I've even had clients whose websites got fewer conversions or page views after their SEOs got through with them, even when they got a sharp uptick in unique visitors. Most visitors simply hit "back" button when confronted with unpalatable text, so increased traffic is just wasted bandwidth. * If you write your own content, make sure that it passes through hands of a skilled copyeditor or writer before going online. * Update your content often. It's important both to add new pages and update existing pages. If you can't afford original content, use free-reprint content. * Distribute your content to other websites on a free-reprint basis. This will help your website get links in exchange for right to publish content. It will also help spread your message and enhance your visibility. Fears of a "duplicate content penalty" for free-reprint content (as opposed to duplication of content within a single website) are unjustified. * In short, make sure bulk of your investment in your website is devoted to its content, rather than graphic design, old-school search-engine optimization, or linking campaigns.
Joel Walsh is the owner, founder and head-writer of UpMarket Content. To read more about website content best practices, get a consultation with Mr. Walsh, or get a sample page for your site at no charge, go to the SEO website content page: http://www.upmarketcontent.com/website-content/#seo