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Bad move... both from a human and business point of view.
Nothing angers me more than to have an email unanswered. I am sure most others feel
same. I have written to a large U.S Internet presence four times in last month, without a response. It's a shame, not for me, but for them.... I was a customer with a sizeable amount of money to spend. I'll go elsewhere.... and remember my dealings with other company... for years.
In traditional business we are taught that an unhappy customer will tell 10 others about their experience. In ebusiness, an unhappy customer can tell tens of thousands through newsgroup postings - that's well worth keeping in mind.
When we do receive communications from someone and it's apparent that they may have troubles with our language, take time to try and understand what it is they require. This may entail several notes back and forth, but it will be worth effort in long run.
From "warm and fuzzy" (human) point of view; Internet has allowed us as a species to communicate in real time with any other part of planet. We are no longer dependant on government propaganda to shape our views of a particular country; we can hear it directly from people. This is a real privilege, and we tend to forget it is.
The Internet has formed basis of my living for some time now, but equally as important, I have gained a greater knowledge of our world and more importantly - of what it is to be a human. I believe The Internet as a whole, not government or individuals, will be driving force behind mankind finally seeing past skin colour and creed to recognise "the person".
Related Article: http://www.tamingthebeast.net/articles/visitorfeedback.htm
Michael Bloch michael@tamingthebeast.net http://www.tamingthebeast.net Tutorials, web content and tools, software and community. Web Marketing, eCommerce & Development solutions. _____________________________________________
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Michael is an Australian Information Technologies trainer and web developer. Many other free web design, ecommerce development and Internet articles, tutorials, tools and resources are available from his award winning site; Taming the Beast.net (http://www.tamingthebeast.net)
