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I'll upload pages, double check them, then head for search engines. Next, I'll get on about serious business, and wait a time. It takes a while these days to get listed.
I may take a crack at pay-per-click search engines, just to get hits more quickly. But to play this game seriously, you need hard data on hits versus sales.
I'm going to use an approach that again is not supposed to work with fiction. However, it works great with How To titles, so I'll give it a try.
I'll let visitors download book and read first 50 to 60 pages or so. They will order only if interested in reading rest of it.
Checking And Testing
With above, site purpose becomes very simple: Generate a download of book. This is a lot easier to achieve than actually closing sale. Given any hits at all, effectiveness of site in getting this job done will be easy to measure.
Of course bottom line is, 1) Will anybody be interested? And 2), if so, will anybody buy? That last one is going to be a cliff hanger for a time.
Given sales, I'll know 1) # of hits to get a download, #2) # of downloads to get a sale. Thus I'll know value of a hit. Sure, it will be soft data; you can't be sure until counts get into thousands. But hey, if $100/month seems likely, with upside potential, here's what I'll do.
Launch More Sites I have five other manuscripts that are equally good. So I'll put them up as described above. If results are equally good, I'll build a central site, still themed, to which original sites are satelites. Then ...
Watch My Dust
I'll open site to other quality work, perferably in genres no longer published. There are a lot of people like myself around who have written good tales that never made it into print.
If It Works
I'll be into a site that cost many hundreds of hours to put together, particularly when you add in some scheme for deciding upon new titles to offer and converting them to ebooks. Dollar costs might be more than $4000. But it will be a winner, for I will have demonstrated at every step along way that there are enough people who will read ebook fiction to make it fly.
An Unwarrented Risk If Built From Scratch
In paragraph above, I consider a fuzzy view of future, one that may not come about. But look at difference in risk of time and dollars. To build above, then finally accept failure a year out would be a disaster.
But with minimal risks in putting together that first mini-site, hey, this is going to be fun. I can easily afford a little time and a few bucks. And what if it pays off?
So What About You?
What crazy idea do you have down deep inside that makes people chuckle or laugh every time you bring it up?
However wild it may be, no matter how many scoff at it, risk a little time and a few bucks. You may be able to demonstrate you were right after all. And you'll be on your way to success.
And if it flops? No problem. Just try an even crazier idea. Keep it up, and you'll find gold. Lots of it.
Bob McElwain, author of "Your Path To Success." How to build ANY business you want, just the way you want it, with only pocket money. Get ANSWERS. Subscribe to "STAT News" now! mailto:firstname.lastname@example.org