Written by asdaa

Continued from page 1


The Future of Advertising

Written by Jon Wuebben

Continued from page 1

N5R in particular is now one ofrepparttar leading direct marketing agencies in North America. They develop innovative one-to-one marketing campaigns that drive a measurable, positive ROI on behalf of their clients by driving acquisition and conversion to trial and purchase for their clients. They have developed award-winning strategies in five major industry sectors. These include Internet Marketing and Online Contests/Promotions, Permission Based Email Marketing, Text Messaging, Success Based Email.

In Internet Marketing and Online Contests/Promotions, marketers can gather and compile behavior and preference data from prospects and customers and use this information to send targeted and relevant information. Developing ongoing programs of one-to-one communication is cost effective and measurable. Contests arerepparttar 139397 quickest and most effective way to gather this data and build relationships with customers. Itís very possible to build a permission-based database of over 50,000 prospects in only 6 weeks, increase web site traffic by 900%, improved online sales revenue by 1,000%, and achieve $40 million in sales from leads generated by an online promotion.

With Permission Based Email Marketing, loyal clients are just an e-mail away. Where traditional marketing campaigns fail, e-mail can shine through. E-mail marketing allows companies to speak one-to-one with their audience in a respectful, intelligent and creative way. It is extremely cost-effective, providesrepparttar 139398 foundation for future marketing initiatives, and delivers measurable results.

Text Messaging or SMS (Short Message Service) is a technology that allows people to send and receive short (up to 160 characters) written messages on cellular phones. It is already hugely popular in Europe and Asia and is growing rapidly in North America. SMS marketing offersrepparttar 139399 following benefits:

One-to-one communication with your target group, anywhere, anytime reach, low campaign cost, and very measurable data. Imagine if your mobile phone received an email message, ďYouíre only a block from a Starbuckís; stop in for a 20% discount on your latte.Ē The data is available and marketers are starting to tap into these resources.

Success Based Email is free email deployment where companies only pay for results. This "pay-per-click" approach is based onrepparttar 139400 premise that companies will only pay for each email that receives a "click-through" fromrepparttar 139401 recipient. Not only doesrepparttar 139402 new approach enhancerepparttar 139403 value of marketing dollars spent on such campaigns,repparttar 139404 move will likely trim total dollars spent.

For example if 100,000 emails are sent, 70% are opened and 15% ofrepparttar 139405 recipients actually click on a link inrepparttar 139406 email then clients will only be charged forrepparttar 139407 15,000 people that clicked onrepparttar 139408 link, not forrepparttar 139409 other 85,000 that didn't. The return on investment (ROI) or cost savings inherent in this new approach will be very appealing to permission-based marketers. The bottom line is that marketers will now pay for real, measurable results.

The Next Step

Compared with other media,repparttar 139410 Web is still limited in its bandwidth offerings. But itís getting better every day. Withrepparttar 139411 continued improvement of bandwidth development, we will soon be positioned well to create full-featured multimedia advertising onrepparttar 139412 Internet. Once a majority of consumers have DSL capability andrepparttar 139413 computer power to access it, there will be some incredible things happening. Sites like are already offering some very compelling visual and audio imagery inrepparttar 139414 form of movie trailers and music videos.

Market researchers, futurists and industry experts predict that interactivity through multiple technologies and devices will change how consumers interact with marketers. Interactive advertising will soon be everywhere. So, in effect, it could be consideredrepparttar 139415 age of mass customization in advertising. Advertisers will haverepparttar 139416 tools to narrow their targets and address Web ads to individuals and not to a demographic or psychographic group. Why market a commercial to 1 million people, most of who arenít inrepparttar 139417 target audience, whenrepparttar 139418 same ad could be shown to 10,000 people who are very interested inrepparttar 139419 product or service? Most of those will even give their name and address.

Interactivity will also be a part of television. Interactive TV will berepparttar 139420 norm inrepparttar 139421 near future, and this too is another exciting opportunity. There will be total integration between TV channels and advertisers web sites. While we are watching TV, we will be able to interact with what we are seeing, ordering hamburgers fromrepparttar 139422 McDonalds downrepparttar 139423 street or communicating withrepparttar 139424 local car dealer that we are interested in buying a car. Clicking on products we see in TV shows and ordering them will be easy. Your TV will keep track of what you are watching. Your TV will even know what kind of car you own because youíll tell forrepparttar 139425 free oil change youíre offered in exchange. The oil change will be compliments of DirecTV, and it is only good at Jiffy Lube, which has paid to berepparttar 139426 official oil-change provider for DirecTV.Ē Thatísrepparttar 139427 way it will work.

Service Initiative Advertising

Another major trend is what I call ďService Initiative AdvertisingĒ. Letís face it; consumers are tired of advertising as usual. Many people say they hate commercials. The success of Tivo and satellite radio can attest to this. They want more from their advertising. And who could blame them? People are inundated with advertising today- every where they go. Service Initiative Advertising takesrepparttar 139428 whole process one step further. Essentially how it works is that it requires advertising to offer some value torepparttar 139429 consumer.

For example: Kraft Foods creates a website that offers busy mothers a source for quick recipes forrepparttar 139430 family evening meal. The idea isnít to push Kraft products, but to promote Kraft as a brand that offers a service to customers. There have been companies who positioned their entire marketing strategy on this tenant. Now, it will become a key part of advertising for almost everyone. The consumer wants to know you care.

Itís important to realize that advertising mediums ofrepparttar 139431 past will still be here. But, they may look a little different inrepparttar 139432 future. Direct mail will always be around as long as people like to receive mail. And despite external challenges,repparttar 139433 U.S. Postal service will still be around. TV and radio will be here too.

Butrepparttar 139434 future is here. And advertising will never berepparttar 139435 same.

One thing that is certain is that it will continue to be as exciting and dynamic as it has been inrepparttar 139436 past. But now,repparttar 139437 consumer is a part ofrepparttar 139438 process.

Jon Wuebben is a professional Website Copywriter, SEO Copywriter and Advertising Copywriter with 10 years experience in B2B & B2C copywriting and marketing. He can be reached at (909) 437-7015, or online at for any copywriting project you may have or if you would like more articles or a complimentary Website Copy analysis.

    <Back to Page 1 © 2005
Terms of Use