.com Not Listed in Regional Yahoo? Donít Despair!Written by Glenn Murray
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As you might expect, I wasnít satisfied. Nor was I merry. I explained to her that this was not an acceptable solution because all links to my site on internet are pointing to .com and my email address uses .com.
She was unmoved. She asserted that this was best and only way to solve problem. OhÖ and it might help if I added my primary keyword to my title and description.
My laughter was not good humoured! I wrote back expressing my displeasure at this ďsolutionĒ. I painstakingly explained how Yahoo had made a mistake, and that if Google was capable of recognising my Australian business despite its .com addresses, I would think itís technically possible. I also cited several other .coms in first couple of pages of Australian results.
The situation didnít look promisingÖ
If this sounds like a familiar story to you, donít despair. A week or two later, I searched Yahoo Australia for my primary keyword, and surprise, surpriseÖ My site was ranked number 1 again!
The moral to story? Donít be intimidated by Yahoo. Trust your instincts and donít give up. If youíre an Australian business with a .com, and youíre not listed in Australian searches, this might be why. In fact, I would think this story is relevant to all regional Yahoos. (Of course, before making any accusations, itís a good idea to make sure your site is properly optimised and that you have plenty of inbound links.)
Anyway, thatís my story. I hope it helps someone.
And they all lived happily ever after. So far at leastÖ
* Glenn Murray is an advertising copywriter and heads copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at firstname.lastname@example.org. Visit http://www.divinewrite.com for further details or more FREE articles.
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Hopefully, those examples give you a fairly good idea of benefit of using these two powerful practices. For more about using CSS, I can recommend downloading sample chapters from Dan Shafer's book, HTML Utopia: Designing Without Tables Using CSS, at SitePoint.com.
Besides these two optimization techniques, however, we're also hearing about all kinds of ways to optimize our web sites for search engines these days. The competition for those coveted top placements is fierce, for sure. We've heard all about how important it is to have good, pertinent content in textual portion of our pages, how effective it can be to include our site's keywords within alternate attributes (i.e, ALT="keyword") of our image tags, and how valuable a link to/from a high traffic, like-minded web site can be. All this is certainly true and well worth effort to make our web pages rank higher in search engines, but with all this improvement to web site maintenance, what is downside? Well, take note, so you can say you saw it here first.
You can visit either of my two web sites at http://webmarketersguide.com or http://www.parsonplace.com to see how I've done this. You're welcome to email me anytime at email@example.com with any questions or comments.
Michael L. White is an Internet entrepreneur who currently manages two web sites: The Web Marketer's Guide http://webmarketersguide.com, which provides resources for Internet entrepreneurs to create, market, and manage a small business on the Internet, and Parson Place http://www.parsonplace.com, which has a more personal bent. Both have subscription-only newsletters to keep you well abreast of news and information.