.com Not Listed in Regional Yahoo? Donít Despair!

Written by Glenn Murray


Continued from page 1

As you might expect, I wasnít satisfied. Nor was I merry. I explained to her that this was not an acceptable solution because allrepparttar links to my site onrepparttar 127927 internet are pointing torepparttar 127928 .com and my email address usesrepparttar 127929 .com.

She was unmoved. She asserted that this wasrepparttar 127930 best and only way to solverepparttar 127931 problem. OhÖ and it might help if I added my primary keyword to my title and description.

My laughter was not good humoured! I wrote back expressing my displeasure at this ďsolutionĒ. I painstakingly explained how Yahoo had made a mistake, and that if Google was capable of recognising my Australian business despite its .com addresses, I would think itís technically possible. I also cited several other .coms inrepparttar 127932 first couple of pages of Australian results.

No response.

The situation didnít look promisingÖ

If this sounds like a familiar story to you, donít despair. A week or two later, I searched Yahoo Australia for my primary keyword, and surprise, surpriseÖ My site was ranked number 1 again!

The moral torepparttar 127933 story? Donít be intimidated by Yahoo. Trust your instincts and donít give up. If youíre an Australian business with a .com, and youíre not listed in Australian searches, this might be why. In fact, I would think this story is relevant to all regional Yahoos. (Of course, before making any accusations, itís a good idea to make sure your site is properly optimised and that you have plenty of inbound links.)

Anyway, thatís my story. I hope it helps someone.

And they all lived happily ever after. So far at leastÖ

Yahoooooooo!

The End.

* Glenn Murray is an advertising copywriter and heads copywriting studio Divine Write. He can be contacted on Sydney +612 4334 6222 or at glenn@divinewrite.com. Visit http://www.divinewrite.com for further details or more FREE articles.




Optimizing Your Web Site for the Search Engines Using CSS and Javascript

Written by Michael L. White Copyright © 2003-2004 All Rights Reserved.


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Hopefully, those examples give you a fairly good idea ofrepparttar benefit of using these two powerful practices. For more about using CSS, I can recommend downloadingrepparttar 127926 sample chapters from Dan Shafer's book, HTML Utopia: Designing Without Tables Using CSS, at SitePoint.com.

Besides these two optimization techniques, however, we're also hearing about all kinds of ways to optimize our web sites for repparttar 127927 search engines these days. The competition for those coveted top placements is fierce, for sure. We've heard all about how important it is to have good, pertinent content inrepparttar 127928 textual portion of our pages, how effective it can be to include our site's keywords withinrepparttar 127929 alternate attributes (i.e, ALT="keyword") of our image tags, and how valuable a link to/from a high traffic, like-minded web site can be. All this is certainly true and well worthrepparttar 127930 effort to make our web pages rank higher inrepparttar 127931 search engines, but with all this improvement to web site maintenance, what isrepparttar 127932 downside? Well, take note, so you can say you saw it here first.

I've detected two pesky problems in this web page wonderland. One isrepparttar 127933 absence of navigational links for search engine spiders to follow, andrepparttar 127934 other isrepparttar 127935 possibility of javascript-disabled web browsers. That's right; as fabulous as it is to store our navigational menu in one javascript file for easier updating, it removes allrepparttar 127936 key links from our start page sorepparttar 127937 search engine spiders have no other pages left to index on our site, and javascript-disabled web browsers can't see a menu at all! What's a webmaster to do? Well, here's how I decided to handle it.

I put my navigational menu with its various links to all my site's other pages on two key pages:repparttar 127938 start page andrepparttar 127939 site map page. This way, whenrepparttar 127940 search engine spiders come calling, they can follow every link from my navigational menu to every other page on my site, and, at least, javascript-disabled web browsers will still have a menu to follow. The same is true of my site map page. For allrepparttar 127941 rest of my pages, however, I decided to leave intactrepparttar 127942 line of code callingrepparttar 127943 javascript file containing my navigational menu in order to take advantage of its centralization benefits. The more pages I add to my site over time,repparttar 127944 more beneficial this approach will be, too. I see it as havingrepparttar 127945 best of both worlds: easy site maintenance and search engine optimization.

So, if you want to lighten your web site maintenance load while keeping your site optimized forrepparttar 127946 search engines, I recommend using CSS to consolidate your site's style attributes, to include a tableless, yet table-like, appearance andrepparttar 127947 centralization of a single javascript file containing your navigational menu. Just don't remove your navigational links from your start and site map pages.

You can visit either of my two web sites at http://webmarketersguide.com or http://www.parsonplace.com to see how I've done this. You're welcome to email me anytime at info@parsonplace.com with any questions or comments.

Michael L. White is an Internet entrepreneur who currently manages two web sites: The Web Marketer's Guide http://webmarketersguide.com, which provides resources for Internet entrepreneurs to create, market, and manage a small business on the Internet, and Parson Place http://www.parsonplace.com, which has a more personal bent. Both have subscription-only newsletters to keep you well abreast of news and information.


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