Unfolding the Alexa Mystery!

Written by Bill Vannot

Continued from page 1

The question to ask yourself is this:

Why worry about having a low Alexa rating if you're not making any sales? There are positives torepparttar Alexa service so it can be worth your time to installrepparttar 128238 toolbar. The toolbar gives an idea of how busy and popular a website is. This can be helpful when deciding on e-purchases.

Don't fully depend on Alexa as a measuring stick of how well your website is doing. Watch traffic numbers and sales conversion rates. Build your e-business for sales. Go ahead and take a look at Alexa. You just might decide to installrepparttar 128239 toolbar: http://www.alexa.com


This article may be reprinted freely as long asrepparttar 128240 reference box remains intact.

Bill Vannot specializes in branding Businesses with articles, even if you can't write! Find out what a Ghost Writer can do to help you brand your e-business identity! http://www.flashyads.com/boohoo.html

How Search Engines Impact Online Sales

Written by Joseph M. Holcomb

Continued from page 1

Generic search terms heavily dominaterepparttar buyers “search vocabulary". There has been a big movement (especially prominent among pay per click search advertisers) that belives bidding on “generic” search terms is a waste of money and if you do bid on those terms you should maintainrepparttar 128237 lowest possible bid price. If you are one of those advertisers/search marketers that believes in this idea…… guess what? You’re absolutely dead WRONG.

This study finds that searchers prefer to use generic search terms up until very late inrepparttar 128238 buying decision. Although there is some lift for brand specific searches directly before purchase,repparttar 128239 impact of those brand specific searches (i.e. “the brand name search” as I like to call it) is minimal compared to generic terms. In my opinion, I would consider all brand name searches occurring during subsequent searches (byrepparttar 128240 same user) to be a direct result ofrepparttar 128241 branding impact of search marketing in general.

Adapt to using generic terms and use them to your competitive advantage. Still you must account for your cost on generic terms. The search volume is much higher on generic terms which means a greatly increased number of clicks to your site and more money spent on your pay per click ads. How do you manage ad spend for search then?

One click can NEVER equal one sale.

Common misconception among new search marketers is that, “I got 30 trillion clicks and not one sale". I see this allrepparttar 128242 time inrepparttar 128243 search engine marketing forums. Especially when people complain about pay per click traffic.

Look here’s a slice of reality. Searchers will come to your web site many times over a period of weeks before they decide to buy from you. It’s a part of general Internet user behavior. Many people are still leery about online shopping. It is becoming more acceptable and mainstream as each day passes but you need to realize thatrepparttar 128244 clicks you got today might result in sales weeks, or even months from now. If you are not tracking that users multiple visits to your web site somehow then how are you ever going to account forrepparttar 128245 conversions and calculaterepparttar 128246 right ROI?

Every search marketer needs to justify his or her ROI. They need to track sales to search engine traffic over a period of months, not days or hours. One click does not, will not, and will never be, equal to one sale. If it worked that way I would retire tomorrow and leaverepparttar 128247 country for a tropical destination never to be seen or heard from again!

Track everything over a long period of time. Implement cookie tracking that can tagrepparttar 128248 IP and original visit date of your web site’s visitors, as well as,repparttar 128249 information on how that user was referred. Re-evaluate your search marketing on a monthly basis and assuming you are optimizing your titles, descriptions, and landing pages properly you should see your ROI steadily increase over time.

Lastly, to getrepparttar 128250 full benefit of understanding your core metrics for search marketing, adjust your ROI calculations based onrepparttar 128251 average number of visits to your web site byrepparttar 128252 same user. How many visits (byrepparttar 128253 same user) on average does it take for your web site to convert a sale? You can build this profile and seerepparttar 128254 trend over time. Soon you’ll understand how some companies can spend thousands of dollars every day on search marketing/advertising.

They have figured out how to calculate their ROI properly:

Average # of Visits By One User Before A Sale = Total Clicks Needed For A Sale # Of Clicks x Cost Per Click = Ad Spend Needed For A Sale Cost of Product + Ad Spend = Total Cost Per Sale (Figure in whatever else is appropriate here based on your costs) Profit Per Sale - Cost Per Sale = ROI +/-

Withrepparttar 128255 formula above you should be able to adequately figure out how much you can spend (even on a keyword by keyword basis) on pay per click advertising and still get a positive return on your advertising investment. As long as you are making $0.01 more than you spend on advertising then I consider that a success. Hey, we all want to do far better than that but it sure beats losing money on advertising.

Now go downloadrepparttar 128256 study above and read it.

Joe Holcomb is a seven year veteran online marketing and web site development. He currently serves as Senior Vice President of Marketing for meta search engine, BlowSearch. His personal web site and weblog can be found at AGoToGuy.com.

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