Cleverness – There are lots of little things that designers like to do because they can. The question is what’s it costing your site. One of my favorites is that date thing. You’ve likely been to a site that publishes today’s date. Perhaps there is a good reason for that but go on back to view source on one these pages and you will see price of that little trick. This date trick adds 300-400 lines of JavaScript code at beginning of your page. All of this makes it hard for those search engines to find your real content. Think long and hard about adding stuff that gets in way.

No Anchor Text Hyperlinks – Web site designs like to make little buttons and badges for navigation links. Now, this can be okay but this is also a place where less is more. Text with a hyperlink is easily understood by search engines. Remember, they can’t see images. Help them understand what your page is all about. Even if you have images navigation, put text links at bottom of your page with all of your navigation.

Referral Marketing - This is a text link

Contact info hidden – There are some web site owners out there that don’t want to be easy to contact but I’m guessing that’s not you. Put your address and contact information on every page and make them text. More and more people are turning to their web browser like a phone book. Lots of local address and content links can make it easier to find you in your own town.

Most important content out of order – Search engines read your source code in order they come on it. Some engines only read a small portion so you should make sure that your most important content is early on your page. Left side navigation columns, commonly found on web sites, appear at top of source code and could be hindering your site from receiving proper credit for content it contains.

No use of Heading tags – HTML uses a series of H or heading tags to help structure a page like an outline. H1 for most important headings h2 for subheads and so on. Each of your pages will do well to contain a keyword rich headline, much like an ad for page, and h1,/h1 mark-up in code to let search engines know that this is a really important part of page. Then, do same with sub sections with h2,/h2 tags. I know that most designers understand these tags when it comes to styling a page but few get important role they play in search engine game.

Look, there is plenty more to learn about this subject and certain aspects will change from week to week but now that you have a better understanding of how search engines view your site you can go out there and make pages that get found.

>> WHAT DO YOU NEED TO SUBSCRIBE TO RSS FEEDS?

The point of RSS feeds is to get people to subscribe to them, so that they can constantly receive fresh information from you.

It’s just like subscribing to e-mail newsletters, only that there’s no e-mail involved … and consequently no spam or spam filters.

But to subscribe to your RSS feeds, your visitors need a special tool, called an RSS aggregator.

RSS aggregators are special tools that can take an RSS feed and display it to end-user. They come in many different forms and flavors, but most popular are desktop applications and web readers.

In case of desktop RSS aggregators (example: http://www.awasu.com), end-users need to download them to their computers and install them there. Web-based RSS aggregators (example: http://www.bloglines.com) on other hand are websites where users can create their own accounts and then use those websites to view RSS content directly from their Web browsers.

After installing an RSS aggregator or registering at a web-based RSS aggregator web service, user needs to proactively add link to your RSS feed in to aggregator to view your content.

Every time you update your RSS feed by adding new content items to RSS file, user is notified of that through his RSS aggregator, making content immediately available to him, without it having to face any SPAM filters and other barricades on way.

And, for best part, most RSS aggregators are free to use, so there’s really no excuse to not get started today. And by way – so are quite a few RSS publishing solutions!

Yes, RSS is free way of getting your content delivered every time.