Tell them what product will do for them. More importantly, tell them what your OFFER will do for them.

Make your offer personal. Don't send it to "Dear Friend". Call them by name and when you send them your offer, send it individually. You don't want to get accused of spamming, and your offer will be rejected before publisher reads it.

4. Make it easy for your publishers to accept offer. Include download link for your product in email. Overdeliver here. Surprise them with how much you are willing to give to get them to partner with you.

Explain exactly how these publisher can take advantage of offer, i.e. how they can make money from your offer.

Send you sales message along. Then, all your publishers have to do is insert their sales links.

Explain exactly what you want your publishers to do. The less work they have to do, more likely they are to accept your offer.

5. Repeat process Work backend. Now that you have new customers, make sure you follow up.

Offer a free ebook, report, newsletter or ecourse. Send them an email thanking them for buying your product.

Send them other offers that complement products they just bought. You can even put an ad on download page of their products with another complementary offer.

Tell them about your affiliate program.

Just keep in contact with your customers. Don't let them forget about you. Earn their trust, and they'll be your customer forever.

When you have a new offer available, make sure you tell your new partners about it. After first offer, if you've made it a great offer, you won't have any trouble getting them to accept your offer again.

Also, by searching through a pay-per-click, you'll be able to see bid amounts (to help you decide how much to bid), you'll also find out if your key words are as targeted as they should be.

Don't rush this process. By taking time to select right key words and write a good description, you increase your chances of getting more targeted traffic.

Now, once you have a good description and key words, it's time for you to begin to submit your site to pay-per-clicks.

Just as each site is different, so are pay-per-clicks different. You will need to select ones that you think will work best for you based on your site.

Here are a couple of good places you can find pay-per-click search engines:

http://www.payperclicksearchengines.com http://www.payperclickguide.com

This next site offers 100s of pay-per-clicks, but they also offer some pretty neat tools to help you track your campaign as well as bid management: http://www.searchenginespayperclick.com

Once you've selected search engines that you want to submit to, make sure that you track your campaigns and manage your bids.

Here are a couple of free tools you can use:

http://www.positionguardian.com/ http://www.ppcsaver.com/

I recommend you track your progress for at least a few days before making any changes. When you do make changes, change only one thing at a time. That way you can find which element of your campaign is not working.

Once you're getting sufficient click-thrus and sales, you'll have a easy to use promotion system that takes only a few minutes a day to maintain.