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Tell them what product will do for them. More importantly, tell them what your OFFER will do for them.
Make your offer personal. Don't send it to "Dear Friend". Call them by name and when you send them your offer, send it individually. You don't want to get accused of spamming, and your offer will be rejected before publisher reads it.
4. Make it easy for your publishers to accept offer. Include download link for your product in email. Overdeliver here. Surprise them with how much you are willing to give to get them to partner with you.
Explain exactly how these publisher can take advantage of offer, i.e. how they can make money from your offer.
Send you sales message along. Then, all your publishers have to do is insert their sales links.
Explain exactly what you want your publishers to do. The less work they have to do, more likely they are to accept your offer.
5. Repeat process Work backend. Now that you have new customers, make sure you follow up.
Offer a free ebook, report, newsletter or ecourse. Send them an email thanking them for buying your product.
Send them other offers that complement products they just bought. You can even put an ad on download page of their products with another complementary offer.
Tell them about your affiliate program.
Just keep in contact with your customers. Don't let them forget about you. Earn their trust, and they'll be your customer forever.
When you have a new offer available, make sure you tell your new partners about it. After first offer, if you've made it a great offer, you won't have any trouble getting them to accept your offer again.
Jinger Jarrett is the author of "10 Ways to Promote Your Business for Free", and the free ecourse, "How to Really Start Your Business in 30 Days." Get your free copy of her ebook by subscribing to her newsletter. Send a blank email to SBS@parabots.com or SBSecourse@parabots.com to get the ecourse.