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If you are still hesitant in starting online business using web stores I would suggest you to read
following eventual benefits that you may have from ecommerce.
Increase your sales & profits If you are a brick and mortar company, online commerce will definitely increase your sales and with it profits.
Enhance your company image Today, even small companies understand
importance of having a website. Planned, sophisticated and professional website creates positive image of
company and help building brand name.
Reduce costs and save money If required features are available on
website practically all business processes are possible to carry out on
Internet, which allows you to reduce overhead costs, costs incurred due to documentary mistakes, document processing costs, etc.
Improve customer service Frequently Asked Questions pages, forums, Internal Messaging Service, chat lines, etc. all these features help you effectively running your customer service. Become a global player Thanks to
reach of Internet you are no longer confined to a certain geographical boundary any more. You can sell products to any place of
world 24 hours a day.
Add sales channels By joining e-marketplaces and B2B exchanges you can significantly increase
number of sales channels available to you.
Reduce supply chain cycle If you automate supply chain processes through Internet, you will be able to shorten
entire cycle from months to days. You will be even able to eliminate certain phases of your supply chain process.
Market products and services There are numerous ways of getting traffics on your site and popularize your products. In fact, you can get more people in your web store than it is physically possible to accommodate in a bricks-and-mortar shop.
Compete with large companies On
Internet you may successfully compete with
behemoths of your industry and even curve market shares out of them.
Low start-up costs Normally, starting a brick and mortar business requires significant cost involvement. On
Internet - opposite is true! To start a business online you hardly need any major investment.
No entry barrier As you know, many businesses in real world are tightly controlled by certain groups. On
internet there is no such barrier! Anybody can start any business of his choice.
No need to close existing sales channels By adopting Internet as a sales channel you do not loose anything as your web store only complements existing sales conduit.
If you are new to ecommerce world, I would advise you to go slow! First create a plan with long term and short term objectives. Try implementing your plan gradually. Make sure that you do not spend too much money on your initial ecommerce project. Remember! Over 80 percent of all software projects do not finish in time within
budget; and do not work as planned!

Nowshade Kabir, Ph.D., is the founder, primary developer and present CEO, of Rusbiz.com, a global business to business e-commerce portal with feature like storefronts, aggregated catalog, e-marketplace, trade leads, internal messaging system supply chain solutions, etc. With a doctorate in Information Technology, Dr. Kabir has worked an advisor to government projects and has over 12 years experience in International Trade.