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To drive traffic to her site, Gardner buys targeted, keyword-specific ads from google.com and overture.com which get displayed on
Web's most popular sites, including Yahoo!, AOL, and MSN.
This type of advertising means she only spends money when interested people actively searching for dating information go to her website.
Gardner also offers a newsletter from her dating website in order to update her visitors when new dating services and products come available.
The side benefits of publishing
newsletter are many, including
fact that she can build trust with her subscribers by sending them valuable articles and information on a regular basis.
Instead of just referring them over to
merchant's site and losing them forever, Gardner captures them and makes them her customer first... and then hands them off to
merchant.
So what's
secret of her success?
Gardner's system works because:
~ she keeps it simple;
~ she doesn't get slowed down by creating
product herself;
~ she adds her own unique value to
process with her reviews and newsletter;
~ she only invests in performance-based advertising.
Further, her added step of going
extra mile to offer free updates, articles and tips to her growing list helps her business grow MUCH faster than affiliates who just hand-off to
merchant website.
By building her list, she can bring visitors back to her site or send them to other sites through her affiliate link without having to pay for them again.
So if
system is so simple, why don't more people do it this way?
My only guess is that maybe it's too simple! Often people want something complicated in order to feel like a "system" will work, but often
opposite proves true.
Simple = Powerful = It keeps working!
For more information about Gardner and
step-by-step process detailed in her new ebook, "The Super Affiliate Handbook - How I Made $436,797 Last Year Selling Other People's Stuff Online" log on to http://www.Affiliate-Handbook.com

Jim Edwards is a syndicated newspaper columnist (http://www.TheNetReporter.com) and is the author of numerous best-selling ebooks, information products and software programs.