"Keep Your Audience"

Written by Deborah Anderson

Continued from page 1

5. Personalized responses Do you receive feedback from your subscribers or visitors? Respond to them personally and they will see that you are a real person that not only cares about their needs and wants, but understands their needs and wants.

6. Feedback Offer your subscribersrepparttar ability to offer feedback and ask questions, both on your web site and through email. You want to be approachable or they will keep searching.

7. Free Exposure Offer your readersrepparttar 125268 opportunity to advertise themselves. If you focus entirely on yourself, your business, your web site, etc., you will cause your readers to feel you are so stuck on yourself that you have no idea what is going on around you. People always love to talk about themselves, let your readers do so - they will appreciate you for it.

8. Keep it Resourceful People vary. Some like philosophical articles, some how-to. Some like quick tips. Some like contests. Whoever your subscribers are, they are most likely all looking for something that they can get out of your ezine (preferably for free). Give them something resourceful. Give them something that they can use to better themselves and/or their business or whatever their interest. Help them grow and they will be more likely to be receptive to what you publish.

9. Give them something free Just like #9 above, offer free stuff to your subscribers. Let them have a "taste" of what you are offering. If you truly are an ethical personal offering valuable products or services, they will be back. 10. Contests & Specials What benefit is it to your subscribers to remain subscribed to your ezine? Offer them subscriber-only specials or contests. They will want to viewrepparttar 125269 next publication to see if they have won anything or to see what they can get for free or reduced prices

This is by far, not an exhaustive list, but hopefully it will get you thinking as to how to keep your audience.

To sum it all up - Think of your audience first and they will remember you.

Deborah Anderson is the editor of Webmaster Tips Weekly http://www.andersoncreations.com/subscribe.shtml and she provides the "Web Tips" column for use in ezines and web sites across the internet - free. Subscribe free to WebTipsDigest to receive 7 Web Tips per week for your free use. Visit http://Webmaster-Tips-Weekly.com/webtips


Written by Stephanie D. Buelt

Continued from page 1

>>>Publish an E-Mail Newsletter It is a big commitment publishing a newsletter, but it is one ofrepparttar best ways to keep in touch with your prospects and build future business.

>>>Install a "Signature" in your E-Mail Program Most e-mail programs allow you to designate a "signature" to appear atrepparttar 125267 end of each message you send. Limit it to 6 to 8 lines: Company name, address, phone number, URL, e-mail address, and a one-phrase description of your unique business offerings. Look for examples on e-mail messages sent to you.

>>>Announce a Contest People like getting something free. If you publicize a contest or drawing available on your site, you'll generate more traffic than normal.

>>>Join a Banner Exchange Program Ofrepparttar 125268 many banner exchange programs, LinkExchange isrepparttar 125269 biggest. You agree to show a rotating banner on your site for other LinkExchange members, and they dorepparttar 125270 same for you.

>>>Purchase Banner Ads You may need to spend money to boost traffic by purchasing banner advertising. Choose sites that seem to attractrepparttar 125271 type of people who would be good prospects for your business or product. You can find media brokers who can help you find appropriate and cost-effective places to advertise.

>>>Buy a Text Ad in an E-Mail Newsletter Some ofrepparttar 125272 best advertising buys are for small 4 to 12 line ads in established e-mail newsletters. Ads can both inform and motivate readers to click onrepparttar 125273 URL, and tend to bring much more targeted visitors.

>>>Ask Visitors to Bookmark Your Site It seems so simple, but make sure you ask visitors to bookmark your site.

I certainly haven't depleted allrepparttar 125274 ways to promote your site, but these will get you started. To effectively market your site you need to spend some time adapting these strategies to your own market and BE CONSISTENT. Good luck to you!

Stephanie D. Buelt, Webmaster, Dezines By Stephanie For AFFORDABLE PROFESSIONAL Web Design Visit http://buelt.tripod.com

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