5. Personalized responses Do you receive feedback from your subscribers or visitors? Respond to them personally and they will see that you are a real person that not only cares about their needs and wants, but understands their needs and wants.

6. Feedback Offer your subscribers ability to offer feedback and ask questions, both on your web site and through email. You want to be approachable or they will keep searching.

7. Free Exposure Offer your readers opportunity to advertise themselves. If you focus entirely on yourself, your business, your web site, etc., you will cause your readers to feel you are so stuck on yourself that you have no idea what is going on around you. People always love to talk about themselves, let your readers do so - they will appreciate you for it.

8. Keep it Resourceful People vary. Some like philosophical articles, some how-to. Some like quick tips. Some like contests. Whoever your subscribers are, they are most likely all looking for something that they can get out of your ezine (preferably for free). Give them something resourceful. Give them something that they can use to better themselves and/or their business or whatever their interest. Help them grow and they will be more likely to be receptive to what you publish.

9. Give them something free Just like #9 above, offer free stuff to your subscribers. Let them have a "taste" of what you are offering. If you truly are an ethical personal offering valuable products or services, they will be back. 10. Contests & Specials What benefit is it to your subscribers to remain subscribed to your ezine? Offer them subscriber-only specials or contests. They will want to view next publication to see if they have won anything or to see what they can get for free or reduced prices

This is by far, not an exhaustive list, but hopefully it will get you thinking as to how to keep your audience.

To sum it all up - Think of your audience first and they will remember you.

>>>Publish an E-Mail Newsletter It is a big commitment publishing a newsletter, but it is one of best ways to keep in touch with your prospects and build future business.

>>>Install a "Signature" in your E-Mail Program Most e-mail programs allow you to designate a "signature" to appear at end of each message you send. Limit it to 6 to 8 lines: Company name, address, phone number, URL, e-mail address, and a one-phrase description of your unique business offerings. Look for examples on e-mail messages sent to you.

>>>Announce a Contest People like getting something free. If you publicize a contest or drawing available on your site, you'll generate more traffic than normal.

>>>Join a Banner Exchange Program Of many banner exchange programs, LinkExchange is biggest. You agree to show a rotating banner on your site for other LinkExchange members, and they do same for you.

>>>Purchase Banner Ads You may need to spend money to boost traffic by purchasing banner advertising. Choose sites that seem to attract type of people who would be good prospects for your business or product. You can find media brokers who can help you find appropriate and cost-effective places to advertise.

>>>Buy a Text Ad in an E-Mail Newsletter Some of best advertising buys are for small 4 to 12 line ads in established e-mail newsletters. Ads can both inform and motivate readers to click on URL, and tend to bring much more targeted visitors.

>>>Ask Visitors to Bookmark Your Site It seems so simple, but make sure you ask visitors to bookmark your site.

I certainly haven't depleted all ways to promote your site, but these will get you started. To effectively market your site you need to spend some time adapting these strategies to your own market and BE CONSISTENT. Good luck to you!