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It is difficult to hit a moving target. But changing strategy, changing direction cause uncomforted. Something to some people it is a clear indication of failure. And very few people can afford to look failure. They have worked hard to earn position where they are today. They will do everything to save status quo and their position, come hell.
But a leader know, success is next step of one and consecutive failure. But if he stands there still with fear of failure, he will get killed by competitor. Moving target is always hard to hit. And According to Al Ries, management guru, “Best defensive strategy is to attack yourself.” You have both side working for you, you get nothing to loose.
Remember it, Rom was nit built by those who lived in their comfortable palace. And they didn’t live long enough to enjoy that. Those who reinvented themselves are enjoying numerous fruitful failures.
This research work for this report is done by Mr. Arvind Kumar, founder, www.Nuttymarketer.com You may reach him at firstname.lastname@example.org .
Arvind Kumar is an Electrical Engineer from a premier Institute, Indian Institute of Technology, Delhi, India. He has 3 years experince in marketing business consulting services and marketing services. He is founder and CEO of www.nuttymarketer.com