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The quality of your streaming presentation will only be as good as quality of source material for which it was originally created. This is extremely important! (You can't expect a videotape with bad color and contrast to look better in a stream than it did when you played it on your home VHS machine.) The company that you select to do encoding and compression of your media should be able to provide you with good guidelines for your original production. For example, we always tell our clients that too much movement on a videotape will cause blurring and "smeariness" when video is streamed. (As bandwidth continues to improve, many restrictions that exist today will disappear.) Your streaming vendor is best source of information regarding tape formats and equipment required to create original production. Streaming media is already being used effectively by a number of industries and organizations that are striving to stand out in crowded Internet business world. Streaming media still has its limitations especially in area of delivering full- screen, full-quality video. But most of big players on Internet, even those in head-to-head competition for fast-growing streaming audience, know that as bandwidth continues to improve, streaming is inevitable.
Streaming media advertising substantially increases brand recall, brand awareness, and positive brand perception. This really gives you opportunity to deliver a powerful message about your products or services. It is affordable, exciting, and inviting. It creates "stickiness" that keeps your web visitors at your site and gives them that extra incentive to click on "Order Now" icon.
Ronni Rhodes is the owner of WBC Imaging, a woman-owned Internet company that specializes in web site enhancement utilizing streaming media technology. With her husband, Don, a broadcast engineer, they work with companies to incorporate streaming as part of successful and meaningful sales and marketing programs. Please direct all questions and comments to: Ronni@wbcimaging.com 520-742-5780 http://www.wbcimaging.com