Finding weakness in the competitor strength.

Written by Arvind kumar

Continued from page 1

Thenrepparttar last nail inrepparttar 150837 coffin with Pepsi generation. Coca-cola was 100 years old brand people use to recognize them with coke brand older people were keener to drink coke. A younger person always has a tendency to rebel against old way doing things and living. Pepsi turned onrepparttar 150838 heat with Pepsi generation. In 1964,repparttar 150839 idea found wings with a classic, “Come alive, you are inrepparttar 150840 Pepsi generation.”

Pepsi new strategy was to position not itself butrepparttar 150841 competition, “out of step, out of touch, and out of date.”

Along with that this approach targetrepparttar 150842 youth whose natural tendency was rivalry with old generation. Pepsi also use music, which was traditional weapon of teenager to show their rebellion approach. Younger generation started to attach themselves with Michael Jackson and Lionel Ritchie. Result was a reduced coke leadership from 2.5 to 1 to 1.25 to 1 and eventually under able leadership of John Shcoulley Pepsi toppled coke from its leadership.

Think again what was coke strength…….actually?

This research work for this report is done by Mr. Arvind Kumar, founder, You may reach him at .

Arvind Kumar is an Electrical Engineer from a premier Institute, Indian Institute of Technology, Delhi, India. He has 3 years experince in marketing business consulting services and marketing services. He is founder and CEO of

Buying Jewelry For Your Business Part 4 Buying Platinum Jewelry

Written by Sam Serio

Continued from page 1

Items that contain at least 950 parts per thousand pure platinum can be marked simply platinum. Items that have at least 850 parts per thousand pure platinum can be marked withrepparttar amount of pure platinum andrepparttar 150762 word platinum or an abbreviation (for example, 950 platinum, 900 Plat. or 850 Pt.). Jewelry that contains less than 850 parts per thousand pure platinum, but has a total of 950 parts per thousand of platinum group metals (of which at least 500 parts is pure platinum), may be marked with bothrepparttar 150763 amount of pure platinum andrepparttar 150764 amount ofrepparttar 150765 other platinum group metals inrepparttar 150766 piece. For example,repparttar 150767 marking 600 Plat. 350 Irid. means thatrepparttar 150768 item has 600 parts per thousand (60%0 platinum, and 350 parts per thousand (35%) iridium, totaling 950 parts per thousand of platinum group metals, and 50 parts per thousand (5%) other metals.

For more information on jewelry and gemstones, we cordially invite you to visit to pick up your FREE copy of “How To Buy Jewelry And Gemstones Without Being Ripped Off.” This concise, informative special report reveals almost everything you ever wanted to know about jewelry and gemstones, but were afraid to ask. Get your FREE report at

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