Then last nail in coffin with Pepsi generation. Coca-cola was 100 years old brand people use to recognize them with coke brand older people were keener to drink coke. A younger person always has a tendency to rebel against old way doing things and living. Pepsi turned on heat with Pepsi generation. In 1964, idea found wings with a classic, “Come alive, you are in Pepsi generation.”

Pepsi new strategy was to position not itself but competition, “out of step, out of touch, and out of date.”

Along with that this approach target youth whose natural tendency was rivalry with old generation. Pepsi also use music, which was traditional weapon of teenager to show their rebellion approach. Younger generation started to attach themselves with Michael Jackson and Lionel Ritchie. Result was a reduced coke leadership from 2.5 to 1 to 1.25 to 1 and eventually under able leadership of John Shcoulley Pepsi toppled coke from its leadership.

Think again what was coke strength…….actually?

This research work for this report is done by Mr. Arvind Kumar, founder, www.Nuttymarketer.com You may reach him at arvind@nuttymarketer.com .

Items that contain at least 950 parts per thousand pure platinum can be marked simply platinum. Items that have at least 850 parts per thousand pure platinum can be marked with amount of pure platinum and word platinum or an abbreviation (for example, 950 platinum, 900 Plat. or 850 Pt.). Jewelry that contains less than 850 parts per thousand pure platinum, but has a total of 950 parts per thousand of platinum group metals (of which at least 500 parts is pure platinum), may be marked with both amount of pure platinum and amount of other platinum group metals in piece. For example, marking 600 Plat. 350 Irid. means that item has 600 parts per thousand (60%0 platinum, and 350 parts per thousand (35%) iridium, totaling 950 parts per thousand of platinum group metals, and 50 parts per thousand (5%) other metals.