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5. Understand customers and their buying behavior.
6. Use realistic expectations to turn angry customers into loyal ones.
7. Go
extra mile to help
indecisive customer.
8. Overcome obstacles by turning their buying signals into sales.
9. Reward
customer when he buys and when he refuses to buy.
10. Turn complaints into dollars and frowns into smiles.
11. Keep
spotlight on
customer.
12. Develop and implement a quality customer service action plan.
Apply these twelve principles to your customer service program and watch your customers start coming back again and again.
Remember: When you maximize your potential, everyone wins. When you don't, we all lose.

Etienne A. Gibbs, MSW, Management Consultant and Trainer, conducts seminars, lectures, and writes articles on his theme: "... helping you maximize your potential." For more information visit www.maximizingyourpotential.blogspot.com, or email him at eagibbs@ureach.com.