Do You Know Who Owns Your Words?

Written by Mike Banks Valentine

Continued from page 1

In an earlier article byrepparttar same author, (Janet Roberts, associate editor of "") many articles by online writers are labeled "advertising in disguise".

I'll buy that definition in many cases. I'll buy it in this case. I'm advertising my weekly newsletter and my web site by offering opinion and insight onrepparttar 101148 web. And it works! I've written openly and widely that content I provide is just like an ad for my web site and my business.

Advertisers pay to have their ads appear in my newsletter and on my web site. You might say that my "advertising in disguise" attracts advertising to support my advertising if you want to see that advertising as inherently wrong.

But I'll also ask then why is it that my articles are well read and syndicated across many networks of web sites and ezines. I run a business content distribution service called "Free-Content" at:

Over 500 well respected writers and publishers subscribe to that list and publish articles distributed there. I'm about to expand that service into additional topics and expect all to be just as successful asrepparttar 101149 business content list.

It's not advertising, it's content, it's free and I am a professional. What does that all mean? I leave it to you to decide.

And now for a word from our sponsor.

Mike Banks Valentine WebSite101 "Reading List" Weekly Netrepreneur Tip Sheet Weekly Ezine emphasizing small business on the Internet Subscribe address articles available:

And the Banner Man Held His Banner High

Written by Martin Avis

Continued from page 1

4. Gettingrepparttar creative right. This is not easy. Having spent many years working in advertising agencies, I can tell you thatrepparttar 101147 few creative people really understandrepparttar 101148 Internet. They end up creating online versions of billboard advertising. Sincerepparttar 101149 majority of billboard ads are about branding and image, not direct response,repparttar 101150 difficulty is clear.

I recently ran a banner campaign for a web site which showed up-to-the-minute financial data on budget day. Banners were tactically placed on news and current affairs sites, using clear, unambiguous copy. No flashing lights or animations, just a simple, appealing message. The click-thru rates were between 5% and 8%. The server was overwhelmed.

Recently, I have seen reports that banners that are designed specifically forrepparttar 101151 site they appear on - so that they blend in and look like part ofrepparttar 101152 site - have achieved click-thru rates of over 10%.

In summary, here is my top ten pointers for making your banners work well aboverepparttar 101153 average:

Audience --------

1. Aim atrepparttar 101154 right people

2. Be relevant. Make sure your main offer is 'in tune' with whatrepparttar 101155 site's viewers are thinking about.

Research --------

3. Keep testing. Instantly drop any banner that isn't pulling.

4. Know how much you can pay. If you are averaging $2 per click and one in fifty buy from you, then you had better make more than $100 profit on each sale, or you will go bust.

5. Before you spend any money on a site, talk to other advertisers. If they say that their response stunk, (and their ad seems reasonably okay), bear this in mind when you negotiate price.

Design ------

6. Make your banner intriguing. If they don't care, they won't click.

7. Tell them what's in it for them. If you show or imply a really great benefit that they will gain from your site, they are more likely to click to see more.

8. Consider disguising your banner. If you make it look like part ofrepparttar 101156 site, more people may haverepparttar 101157 confidence to click it.

Price -----

9. Don't buy cost-per-thousand impressions unless you really have to - andrepparttar 101158 price is low enough.

10. Negotiate, negotiate, negotiate. Never takerepparttar 101159 first price offered. Always ask for (and expect) a discount onrepparttar 101160 price, or a bonus on top of what you are buying.

Achieving valuable CTR's can be done, but not by blindly followingrepparttar 101161 sheep. Successful advertisers do things a little differently.

Martin Avis publishes a free weekly newsletter: BizE-Zine - your unfair advantage in Internet marketing, business and personal success. To subscribe, and get 4 great free gifts, please visit

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