Continued from page 1
RSS Directories Blogs also have a built in distribution method known as RSS. This allows you to push your updated content out to people who subscribe through an RSS reader such as Bloglines or FeedDemon as well as Yahoo and MSN. This ability allows you to communicate directly with subscribers but it can also help get your main site noticed and indexed by major search engines. Yahoo, for example, allows people (including you) to subscribe to your blog’s RSS feed. On day you create your blog, you can subscribe to it via a free MyYahoo account and Yahoo will visit and index your blog for free. It has no choice.
Linking Is Key Part of blogging culture is predisposition to link to and from quality content that relates to subject your are blogging about. In other words, bloggers like to link. Links from other high quality blogs will send traffic and get your blog and web site noticed.
So, your blog marketing strategy a little like this: Set-up a blog and start posting. Ping each time your make a new entry. Submit your blog to major blog and RSS directories. Start looking for link partners. Repeat
In last few weeks I set-up blogs for an attorney, a label manufacturer, and a remodeling contractor. In each case, blogs were indexed and spidered by major search engines within 48 hours. Traffic to main web sites for these businesses (although a bit meager to start with) has already doubled or tripled. Traffic from each of major search engines is now showing up for a large number of important search terms and phrases.
Who knows how long this blog traffic bonanza will last but at this moment a blog has never made more sense.
If you’re convinced that you need a blog but don’t want to hassle with setting it up and learning how to promote it properly, check out my basic blog coaching package. I do work, you’re up and blogging and promoting your blog in a matter of days.
John Jantsch is a marketing consultant based in Kansas City, Mo. He writes frequently on real world small business marketing tactics and is the creator of “Duct Tape Marketing” a turn-key small business marketing system. Check out his blog at www.bloggingbusiness.com