For more information and inclusion in OAIMA mailing list, contact OAIMA at 162 N. Hamilton Rd., Gahanna, OH 43230. Call: (800) OH-ROCKS / (614) 428-7954; fax inquiries to: (614) 428-7919. Visit Statehouse Museum Shop for an Educational Ohio Mined Rock Set Gift, also available online at www.statehouseshop.com

SIDEBAR:

FAST FACTS

Group members in OAIMA promote awareness of industry throughout community. Neighborhood groups, school children, media, and legislative representatives – nearly everyone can benefit from learning, “If it can’t be grown, it has to be mined.” So group helps educate with facts like:

AGGREGATE QUICK FACTS ·There are 95,000 Tons of Aggregate per 1-mile of 4-lane highway ·There are 11-tons of Aggregate and Industrial Minerals for Each Ohio Resident ·The Average Home Requires 106 Tons of Aggregate ·The Average School or Hospital Requires 15,000 Tons of Aggregate

OHIO’S CONSTRUCTION AGGREGATES ·Natural aggregate – 4th Nationally ·Limestone – 4th Nationally ·Slag – Top 4 (2nd in Steel Manufacturing)

OHIO’S INDUSTRIAL MINERALS ·Clay and Shale – 5th Nationally ·Sandstone and Industrial Sands – 2nd Nationally ·Salt – 5th nationally ·Cement – Overall Ohio is 10th Nationally in Aggregate and Mineral Production

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Media Notes:

1.Patrick A. Jacomet, Executive Director of OAIMA is available for interviews and speaking engagements. Contact him at:

Ohio Aggregates and Industrial Minerals Association 162 N. Hamilton Rd. Gahanna, OH 43230 Call: (800) OH-ROCKS / (614) 428-7954 Fax: (614) 428-7919 http://www.oaima.org rocks@oaima.org

2. Ohio Mined Rock Sets, great to use as promotional pieces, are available upon request for media. Contract Patrick Jacomet (above in #1) for sets. Photo and description online at Statehouse Museum Shop: http://www.statehouseshop.com/browse.cfm/4,1353.html

Which is where emotional factor kicks in. Who wants to be dropped? Isn't that like being in high school again and not wanting to be excluded from a popular group? Isn't there an eternal desire to belong? With this appeal to my insecurities and ambitions, copywriters have forced me to think about my decision not to renew. I can't just make a 'business as usual' decision; it must be a personal as well as business decision. And when a message gets 'personal,' it demands more involvement from reader or listener. More involvement, in turn, means more attention to message, making it more persuasive.

If you sell, this idea won't come as much of a surprise. But, if you try to influence behaviors in other ways, you may wish to add emotion to your communication toolbox. It's something you do by getting 'personal,' by tapping into hopes, fears, or aspirations of those with whom you're communicating.

Of course, we must use emotion ethically and responsibly. If you plan to use it, step back and ask yourself how you would respond if someone else directed that kind of a message to you. That's always a simple but helpful litmus test. I hope this helps in your future marketing decisions.